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Senior Brand Manager
Pulp & Press Juice Co.🥤Senior Brand Manager leading brand strategy and growth for Protein Candy. Overseeing brand management, D2C revenue, product innovation, and team leadership.
About the role
Key responsibilities & impact- Lead brand strategy and drive growth for Protein Candy
- Act as business leader and general manager for the brand
- Own brand strategy, D2C revenue growth, product innovation, marketing budgets, and team leadership
- Shape growth plan, set brand calendar, lead product launches, manage marketing P&L, and lead a high-performing team
- Drive D2C revenue targets through optimized traffic, conversion, and LTV strategy
- Ensure all innovations and improvements launch on time, on budget, and aligned to brand strategy
- Own the brand marketing budget and review performance with Finance
Requirements
What you’ll need- 7+ years of brand management experience, with a strong preference for traditional CPG
- Additional experience in modern D2C environments is a plus
- Strong strategic thinker with the ability to translate business objectives into clear strategies
- Excel with P&L ownership and act with financial rigour
- Highly organized with exceptional prioritization skills
- Consumer-centric and insight-driven using data, research, and market trends
- Strong cross-functional collaboration skills with excellent executive communication skills
- High bar for brand consistency and strong creative judgment
- Adaptable with strong execution instincts
- Can-do attitude and will roll up sleeves to do what's needed for the team
Benefits
Comp & perks- Competitive total rewards package
- Flexible work schedule and remote work policy with the option to work in the office if preferred
- Generous paid vacation and team days off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategyD2C revenue growthproduct innovationmarketing budgetsP&L ownershipdata analysismarket researchconsumer insightstraffic optimizationconversion strategy
Soft Skills
strategic thinkingorganizational skillsprioritizationcross-functional collaborationexecutive communicationcreative judgmentadaptabilityexecution instinctscan-do attitudeleadership