Pulley

Lead Marketing Innovation Manager

Pulley

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $171,000 - $190,000 per year

Job Level

Senior

About the role

  • Identify high-leverage opportunities to drive net-new customer acquisition across segments and products.
  • Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics.
  • Launch, build, scale, and measure resource-intensive marketing programs, such as owned media (podcast, newsletter, research reports), event series, experiential initiatives, etc.
  • Create and pitch business cases to secure budget for new programs.
  • Be accountable for influenced pipeline and directly attributable revenue from your initiatives.
  • Define success metrics and build the measurement frameworks that tie investments to audience expansion and revenue influence.
  • Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs.
  • Work with Growth Marketing to ensure programs reach and attract the target audiences.
  • Collaborate with Sales to ensure programs attract the right customers and support deal velocity.
  • Operate as the executional “tip of the spear” for Marketing acquisition engines, ensuring bandwidth for our department to deliver deep strategy and research.
  • Take ownership of your programs from ideation all the way through execution, scale, and maintenance.
  • Have a willingness to be a “face” of Pulley when appropriate or required.
  • Work independently as needed, but know when it’s the right time to mobilize and motivate internal teams.
  • Be comfortable taking calculated risks. Flag unknowns, model best-case/worse-case scenarios, and commit.
  • Bring structure that facilitates scale as your programs deliver.

Requirements

  • 6-8+ years of experience in B2B SaaS marketing. Background as an External Product Marketer or Integrated Marketer is ideal.
  • Proven experience conceiving, launching and scaling large, external-facing marketing programs.
  • Demonstrated ownership of influenced pipeline and/or directly attributable revenue.
  • Experience building in high-growth environments (Series A-D or similar).
  • Experience working in cross-functional environments with Product, Sales, and Growth.
  • Strong commercial acumen and comfort modeling ROI.
  • Ability to business-case investments and secure buy-in.
  • Fluency in pipeline metrics, ACV dynamics, and revenue attribution.
  • Exceptional execution ability across formats and channels.
  • Clear, persuasive communicator at both operator and executive levels.
  • Strong analytical skills. You make decisions based on revenue signal, not engagement metrics.
Benefits
  • Competitive salary and equity
  • Medical, Dental, and Vision insurance
  • Unlimited PTO + Winter holiday break
  • Parental leave
  • Generous stipends for WFH, learning, wellness, and AI tools
  • 401(k) match (US) / Pension match (Canada)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingmarketing program developmentrevenue attributionpipeline metricsROI modelingcustomer insight analysismeasurement frameworksbusiness case developmentexecution across formatsdata-driven decision making
Soft Skills
persuasive communicationcross-functional collaborationownershipstrategic thinkingrisk managementindependent workteam motivationanalytical skillscustomer acquisition focusexecution ability