Commercial Coordinator – Inside Sales

PUCPR Carreiras

Leads the Inside Sales operation for PUCPR's digital educational products, managing sales consultants and defining sales processes.

Posted 5/21/2026full-timeCuritiba • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead, train and develop the team of sales consultants, conducting management rituals (1:1s, role-plays, sales clinics) and fostering a high‑performance environment.
Define, monitor and analyze commercial targets and performance indicators (KPIs) such as Conversion Rate, Average Ticket, Sales Cycle, Average Handling Time (TMA/AHT), CAC, LTV, etc., promoting corrective and acceleration action plans.
Train the team in consultative sales and qualification frameworks (e.g., GPCT, R.O.C.A., SPIN Selling) appropriate for products across different price points (low, medium and high).
Build and refine sales processes and playbooks, ensuring standardization and efficiency in consultants’ routines.
Support the development and governance of commercial policies, including the structuring of discounts, promotional campaigns and variable compensation rules for the team.
Structure and optimize multi‑product sales funnels in the CRM (e.g., RD Station CRM), ensuring data hygiene and smooth deal flow.
Partner strategically with the Marketing team to define SLAs, ensuring quality in lead handoff (MQL to SQL) and optimizing communication automation flows.
Actively participate in the commercial strategy for launches of digital educational products, defining approaches, peak sales schedules and management of backlog demand.
Identify new market opportunities and propose cross‑selling and upselling strategies across the portfolio (e.g., migrating a student from a single course to a subscription or postgraduate program).
Facilitate communication between the commercial team and other areas of the institution (product, marketing, customer service), ensuring alignment and agility.

Requirements

What you’ll need

Bachelor’s degree completed in Business Administration, Marketing, Commercial Management, Engineering or related fields.
Solid experience coordinating or leading Inside Sales operations, preferably handling both B2C and B2B sales.
Strong commercial profile to support and motivate the team toward achieving targets.
Proficiency in building and managing complex sales funnels using CRM tools (RD Station, Salesforce, HubSpot, etc.).
Strong analytical (data‑driven) skills for data‑based decision making and preparation of management reports.
Process‑oriented mindset and experience in creating playbooks and sales scripts/templates.

Benefits

Comp & perks

Unimed Health Plan: with copayment, providing medical coverage and access to a quality accredited network.
OdontoPrev Dental Plan: national coverage, with monthly fees deducted from payroll.
Education Incentive: support for professional and personal development, including incentives for specialization, extension courses, language studies and postgraduate programs at PUCPR.
Meals at Bistrô Marista: on‑site meals on working days, with a symbolic payroll deduction.
Quality of Life Program.
Private Pension Plan.
Life Insurance.
Transportation Voucher (Vale Transporte).
Free Parking.
Wellhub (formerly Gympass): access to various gyms, with fees deducted from payroll.
Zenklub: access to remote sessions with mental health specialists, with two consultations per month exempt from fees.
Conte Comigo Program: multidisciplinary team available for social support, legal guidance (excluding labor law), financial and pension consulting.
Benefits Club: partnerships with companies across sectors offering special discounts on products and services.

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Applicant Tracking System Keywords

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Hard Skills & Tools

consultative salessales funnelsdata analysisKPI monitoringsales process optimizationcross-sellingupsellingsales playbooksmanagement reportingperformance indicators

Soft Skills

team leadershiptraining and developmentcommunicationstrategic partnershipmotivationagilityprocess orientationanalytical thinkingproblem-solvingcollaboration

Certifications

Bachelor’s degree in Business AdministrationBachelor’s degree in MarketingBachelor’s degree in Commercial ManagementBachelor’s degree in Engineering