PublicInput

Demand Generation Manager

PublicInput

full-time

Posted on:

Location Type: Remote

Location: Remote • North Carolina • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Working closely with the Director of Marketing and Lifecycle Marketing Manager, develop a comprehensive, data-driven demand generation strategy aligned with sales goals and overall business objectives.
  • Working with the Marketing Operations leader, track key performance indicators (KPIs) including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Cost Per Lead (CPL), and Marketing Sourced Revenue.
  • Continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and experimentation to drive continuous improvement in conversion rates.
  • Plan, execute, and manage integrated campaigns across multiple channels, including: Paid Digital Marketing (PPC, paid social); Content Syndication and Promotion (e.g., e-books, case studies, white papers); Webinars, Virtual Events, and Conferences; Email Marketing for both lead acquisition and targeted nurturing.
  • Design, build, and optimize lead nurturing programs using HubSpot to move prospects efficiently through the sales funnel.
  • Collaborate with the Director of Marketing and Marketing Operations Lead to define and refine the Lead Scoring model to ensure consistent lead qualification and smooth handoff to Sales.
  • Work with the Marketing Operations Lead to segment and define audiences.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in a dedicated Demand Generation, Growth Marketing, or Campaign Management role, preferably in a B2G or B2B SaaS environment.
  • Proven track record of designing, launching, and managing successful, measurable digital marketing campaigns that drive pipeline growth.
  • Proficiency with Marketing Automation Platforms; experience with HubSpot is preferred.
  • Deep understanding of the sales funnel, lead scoring, and lead nurturing best practices.
  • Strong analytical skills with the ability to interpret data, measure ROI, and make data-driven decisions.
  • Proven track record of managing and scaling integrated SEO and SEM programs that drive measurable pipeline growth.
  • Hands-on experience with Canva or other design software for the end-to-end creation of digital marketing assets, including social graphics, presentation decks, and ads.
  • Experience marketing to the Public Sector or municipal/government organizations.
Benefits
  • Unlimited Paid Time Off: You know yourself best so we trust you to take the time you need to maintain a rewarding work/life balance.
  • Group Health, Dental, and Vision Plan: PublicInput offers a company-subsidized healthcare plan for employees, with options to add Dental, Vision, Life, and other benefit coverages for the employee and their family.
  • Pre-tax 401k: The company provides access to make pre-tax contributions to a 401k program.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationgrowth marketingcampaign managementdigital marketinglead nurturinglead scoringSEOSEMA/B testingdata analysis
Soft skills
analytical skillsdata-driven decision makingcollaborationcommunication