Public Sector Network

Sales

• Achieve Delegate Sales Targets: Consistently meet or exceed attendance and revenue goals for each government training event, as set by the General Manager ANZ / Head of Sales.
• Event Expertise: Develop a deep understanding of each training course, including the target government audience, event purpose, key speakers, and core issues addressed.
• Tailored Messaging: Craft compelling and relevant value propositions for each event, ensuring the messaging is aligned to the needs and interests of the public sector, and delivered via appropriate channels (phone, email, text, or social media).
• Targeted Campaign Execution: Build and execute strategic outreach plans that target the right audience—based on job function, seniority, department, and geographic location within government.
• Activity & Pipeline Management: Effectively manage daily sales activity to consistently create new opportunities.
• Prioritize tasks based on event timelines, pipeline requirements, and follow-up schedules.
• Sales Process Compliance: Follow the established sales process with discipline and consistency to ensure optimal results.
• CRM Utilization: Keep CRM systems up-to-date with accurate lead and sales data, including marketing-sourced and self-sourced opportunities.
• Feedback & Collaboration: Provide insightful feedback to project teams based on both quantitative results and qualitative insights to improve campaign planning and audience targeting.
• Stakeholder Relationship Management: Build and maintain strong working relationships with key government contacts, event sponsors, and strategic partners.

Sales Campaign Representative