Public Sector Network

Marketing

• Develop and execute comprehensive marketing strategies for large-scale events, roadshows, virtual programs, and customized offerings to boost conversions, generate leads, and enhance brand visibility.
• Create and promote digital content—including articles, whitepapers, and blog posts—on both the Public Sector Network website and external channels.
• Collaborate effectively with production, sales, and operations teams to ensure successful campaign execution.
• Launch and manage campaigns through HubSpot, including email creation and deployment, data segmentation, social media publishing, landing page development, and workflow automation to drive sales-qualified leads.
• Manage and continually optimize campaign websites and pages to enhance engagement and SEO performance.
• Analyze campaign performance using in-house reporting tools to guide future investment and strategy decisions.
• Conduct proactive market research to identify trends, opportunities, and competitor activities.

Marketing Manager