CRM Executive

Public (Retail World SA)

CRM Executive responsible for enhancing customer engagement through targeted campaigns. Public Group focuses on innovative retail solutions across Greece and Cyprus.

Posted 5/26/2026full-timeKifisia • 🇬🇷 GreeceMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Participates in the targeting and segmentation of all base campaigns
Orchestrates all loyalty and coupons related campaigns to improve conversions and ROI, by boosting relevancy on customer needs and journey
Participates in the preparation, execution, and optimization of targeted CRM campaigns across all channels. Ensures campaigns are relevant, timely, and aligned with customer journeys to maximize conversion and ROI.
Implements the roadmap to enrich customer data and deliverability of our email campaigns
Works on Public’s marketing automation platforms, ensuring the execution of an omnichannel automation strategy triggered by customer attributes, transactional data, and behavioral events.
Monitors and drives core customer’s base KPIs like CLV, Purchase Frequency, Contactability
Works closely with cross-functional teams including Marketing, Data Analytics, IT, and Sales to ensure seamless campaign execution and integration with other customer touchpoints.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Digital Marketing, or a related field is required. A Master’s degree or relevant certifications in CRM, Digital Marketing, or Analytics is a strong plus.
Proficiency in CRM platforms (e.g., Salesforce, Microsoft Dynamics), marketing automation tools, SQL, Microsoft BI, and Google Analytics. Strong command of Excel and PowerPoint is essential.
Strong analytical skills with the ability to interpret data and derive actionable insights. Creativity in developing innovative CRM strategies and campaigns.
Excellent written and verbal communication skills in English, with the ability to craft compelling messages and present complex ideas to various stakeholders.
Copywriting abilities, aesthetic and commercial perception, negotiation, and teamwork skills. A strong sense of self-motivation, enthusiasm, and a passion for delivering exceptional customer experiences.

Benefits

Comp & perks

💼 Competitive compensation & benefits package
💰 Performance-based bonus scheme
🧑‍⚕️ Comprehensive life & health insurance
🏡 Flexible hybrid working model – to support your work-life balance
🧡 Psychological support via a professional helpline for you and your family
🚀 Career growth opportunities in a role that evolves with you
🎉 Valuable experience in a well-known and fast-growing organization
📚 Continuous learning and upskilling through tailored programs
🏃🏽‍♂️ Employee Wellness Program – office Pilates & sports teams (padel, football, volleyball & more)
🚗 Alternative transportation with company shuttle buses to our offices
📲 Exclusive access to our employee app, OrangeGen, packed with tools, news & perks

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM platformsmarketing automation toolsSQLMicrosoft BIGoogle AnalyticsExcelPowerPointdata analysiscampaign optimizationcustomer segmentation

Soft Skills

analytical skillscreativitywritten communicationverbal communicationcopywritingnegotiationteamworkself-motivationenthusiasmcustomer experience

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Digital MarketingMaster’s degree in MarketingMaster’s degree in Digital MarketingCRM certificationDigital Marketing certificationAnalytics certification