Digital Demand Manager

Public Partnerships | PPL

Digital Demand Manager strategizing and executing paid digital marketing initiatives at Public Partnerships. Focusing on Google Ads and marketing tech optimizations for measurable growth.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $96,000 - $115,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategy and execution, with a focus on optimizing paid acquisition campaigns across various platforms. Proficient in data-driven decision-making, conversion tracking, and advanced analytics to enhance marketing performance.

Highest-signal resume keywords

Google Ads StrategyConversion Rate OptimizationGoogle AnalyticsHubSpot Ecosystem ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingA/B TestingBudget ManagementAttribution ModelingSegmentationLanding Page OptimizationPerformance Max CampaignsSEO OptimizationData AnalysisBidding Strategies

Soft Skills

Project ManagementPrioritization

Tools & Technologies

Google Tag ManagerHubSpotWordPressPerformance MaxYouTube Ads

Certifications & Qualifications

Google Ads CertificationHubSpot Certification

Industry Keywords

Digital AcquisitionMarketing OperationsMulti-Touch Nurture CampaignsAd SpendUX Optimization

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

The Digital Demand Manager is the strategic and operational lead for PPL’s paid digital acquisition efforts.
Own end‑to‑end strategy and execution across Search, Display, YouTube, and Performance Max campaigns.
Conduct rigorous A/B testing on ad copy, landing pages, audiences, and bidding strategies.
Manage budgets with a data‑driven approach.
Implement conversion tracking, attribution modeling, and advanced analytics.
Architect and optimize the full HubSpot ecosystem.
Build advanced segmentation and multi‑touch nurture campaigns.
Manage and optimize WordPress infrastructure for speed, SEO, UX, and conversion performance.
Identify inefficiencies in marketing operations and proactively design scalable solutions.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field; advanced certifications (Google Ads, HubSpot) preferred.
5+ years of digital marketing experience, including at least 3 years of hands-on ownership of Google Ads strategy, budgets, and performance.
Proven record of improving conversion rates and return on ad spend.
Advanced experience with Google Analytics and Google Tag Manager.
Strong project management skills and ability to manage multiple priorities.
Preferred: experience with HubSpot (Marketing Hub, Sales Hub, CRM) and WordPress, including automation, reporting, SEO, and landing page optimization.

Benefits

Comp & perks

401k Retirement Plan
Medical, Dental and Vision insurance on first day of employment
Generous Paid Time Off
Employee Assistance Program and more