Develops and owns integrated, multi-channel content strategies aligned to business goals, driving thought leadership, brand awareness, and demand generation
Establishes and manages editorial calendars, producing compelling, on-brand content across blogs, white papers, case studies, webinars, and campaigns
Partners with writers, designers, PR agencies, and internal stakeholders to deliver high-quality content across digital, social, and SEO channels
Monitors and analyzes content performance, providing data-driven insights and recommendations to optimize engagement and ROI

Requirements

Bachelor’s degree in marketing, communications or related field
Proven experience in managing and producing engaging external content (minimum 5-7+ years’ experience in communications and writing role)
Proven experience in developing integrated, multi-channel content marketing programs, preferably within healthcare industry (minimum 5-7 years’ experience)
Passion and talent for creating compelling content in multiple formats, including thought leadership articles, videos, podcasts and webinars
Familiarity with SEO best practices for on page content in partnership with digital and SEO teams
Experience updating and managing website content within a content management system (CMS) such as WordPress, Hubspot or similar
Ability to work proficiently with Microsoft Office software; experience working with designers preferred.

Benefits

401k Retirement Plan
Medical, Dental and Vision insurance on first day of employment
Generous Paid Time Off
Employee Assistance Program and more

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategycontent productionSEO best practicescontent management systemsdata analysiscontent marketingdigital marketingcampaign managementcopywritingthought leadership

Soft Skills

collaborationcommunicationcreativityorganizational skillsanalytical thinkingattention to detailproject managementadaptabilityteamworkleadership