PTV Logistics

B2B Growth Lead – Self-Service, Digital Commerce

PTV Logistics

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

Senior

Tech Stack

Magento

About the role

  • Develop and execute growth strategies for self-service and tech-touch channels across the customer lifecycle.
  • Optimize the digital funnel to increase acquisition, activation, and retention.
  • Design and implement data-driven experiments to improve conversion rates and customer engagement.
  • Collaborate with Product, Sales, and Customer Success teams to align growth initiatives with overall business objectives.
  • Leverage analytics to identify opportunities and measure impact of campaigns.
  • Own marketing automation, personalization, and self-service onboarding flows.
  • Set up and maintain a scalable reporting and analytics dashboard to track funnel performance, calculate ROI, and provide actionable insights for growth optimization.

Requirements

  • Proven experience in growth marketing, ideally in B2B SaaS or logistics tech.
  • Strong understanding of digital funnels, marketing automation, and self-service strategies.
  • Expertise in data analytics, A/B testing, and performance optimization.
  • Familiarity with tools like HubSpot, Intercom, MS 365, or similar platforms.
  • Creative thinker with a test-and-learn mindset and a passion for scaling online businesses.
  • Track record scaling B2B digital commerce or SaaS with double digit growth and meaningful ARR impact.
  • Hands-on growth chops: Journey design, pricing/packaging tests, funnel analytics, and marketing automation.
  • Omnichannel muscle: Experience aligning digital, sales, partner motions; comfort integrating B2B marketplaces.
  • Platform fluency: Mid market B2B stacks like Magento, Shopify Plus, BigCommerce, WooCommerce, OroCommerce; plus HubSpot/Marketo, GA, A/B testing suites.
  • Change leadership: Ability to lead cross functional squads (UX, product, data, dev) through digital transformation.
  • Degree in Marketing, Business, or related field.
  • 7+ years of experience in B2B marketing, ideally in SaaS or logistics.
  • Excellent communication skills in English.
  • Other languages of benefit.
Benefits
  • PTV Logistics Employees Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingdigital funnelsmarketing automationdata analyticsA/B testingperformance optimizationjourney designfunnel analyticspricing testspackaging tests
Soft skills
creative thinkingtest-and-learn mindsetchange leadershipcross-functional collaborationcommunication skills