Head of Brand – Social Media

PTC

Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.

Posted 4/15/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesLead💰 $175,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Define and articulate PTC’s brand philosophy, positioning, and identity
Develop a multi-year brand repositioning and activation roadmap
Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy
Develop and implement measurement frameworks to track brand awareness and impact
Oversee creative development for brand initiatives
Elevate organic social media as a key pillar of PTC’s communications strategy
Define channel and account strategy for social media platforms
Build a forward-looking social-first content strategy and editorial calendar
Establish comprehensive measurement program for social media impact
Manage and mentor the brand and social team

Requirements

What you’ll need

10+ years of leading corporate brand strategy and organic social media programs
Demonstrated ability to reposition a brand and drive measurable improvements in awareness and perception
Strong track record of building business cases for brand investment and securing budgets
Demonstrated success building an organic social media program and developing a 12-month editorial calendar
Ability to balance overarching program direction and leadership responsibilities with hands-on creative execution
Exceptional communication, planning, and interpersonal skills
Experienced people manager with proven philosophy of setting teammates up for success

Benefits

Comp & perks

Medical, dental and vision insurance
Paid time off and sick leave
Tuition reimbursement
401(k) contributions and employer match
Flexible spending accounts
Life insurance
Disability coverage
Commuter subsidy for office-assigned employees
Employee share purchase program (ESPP) with discounted stock options
Bonus opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategysocial media programsmeasurement frameworkscreative developmentcontent strategyeditorial calendarbrand repositioningbudget managementprogram directionhands-on creative execution

Soft Skills

communicationplanninginterpersonal skillsleadershipmentoringteam managementstrategic thinkingcollaborationproblem-solvingadaptability