Marketing Specialist

PSI CRO AG

Marketing Specialist at PSI, a global company changing lives through medical science. Focus on digital marketing, lead nurturing, and campaign performance optimization.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing with a focus on lead generation, email marketing, and campaign performance analysis. Proficient in HubSpot for managing workflows, data quality, and reporting.

Highest-signal resume keywords

Digital Marketing ExperienceB2B Email ProgramsHubSpot ProficiencyCampaign Performance AnalysisStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead QualificationEmail Marketing CampaignsData ManagementLead Nurture WorkflowsCampaign Performance Reporting

Soft Skills

Excellent Communication Skills

Tools & Technologies

HubSpotCanvaPhotoshop

Industry Keywords

Lead GenerationDemand GenerationSocial Media TrendsMarketing AutomationCross-Functional Marketing Initiatives

About the role

Key responsibilities & impact

Monitor inbound leads from the company website, marketing campaigns, webinars, events, and other digital channels.
Review and qualify inbound inquiries to determine alignment with PSI's target customer profile.
Evaluate lead quality and determine when leads are ready for handoff to Business Development Directors.
Partner closely with Business Development and ongoing communication between Marketing and Sales.
Manage and support lead nurture workflows within HubSpot.
Execute email marketing campaigns supporting demand generation, conferences, webinars, content marketing, and lead nurture initiatives.
Assist with overall email strategy, including messaging, copywriting, campaign setup, testing, and scheduling.
Collaborate with internal design resources to develop email assets or create basic designs as needed.
Track, analyze, and report on email campaign performance, providing recommendations for continuous optimization.
Maintain accurate, organized, and up-to-date data within HubSpot.
Upload and manage lead lists from webinars, conferences, third-party vendors, and other external sources while ensuring data quality and compliance.
Process and manage unsubscribe requests and maintain CRM data.
Support ongoing HubSpot administration.
Develop campaign performance reports and dashboards to measure marketing effectiveness.
Analyze campaign performance metrics and leverage third-party market research to improve audience targeting, messaging, and campaign performance.
Identify trends and optimization opportunities to improve lead generation, engagement, and conversion rates.
Support cross-functional marketing initiatives and contribute to continuous improvement of marketing processes and automation.

Requirements

What you’ll need

2+ years of digital marketing experience
Bachelor’s degree in Marketing, Communications, Humanities, or equivalent experience preferred
Experienced in B2B Email Programs
Knowledgeable and experienced in HubSpot
Excellent communication skills
Strong writing skills
Keen understanding of social media trends, tools, and technologies
Knowledge of graphic design software (i.e. Canva, Photoshop)

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account PSI CRO AG Website LinkedIn All Job Openings 1001 - 5000 employees Founded 1996 ⚕️ Healthcare Insurance 💊 Pharmaceuticals 🔬 Science Healthcare Insurance
Pharmaceuticals
Science PSI CRO AG is a global contract research organization (CRO) that specializes in conducting clinical trials. The company focuses on delivering pivotal Phase 2 and 3 clinical trials across various therapeutic areas, including Inflammatory Bowel Diseases, Oncology, Hematology, Infectious Diseases, Multiple Sclerosis, and Rare Diseases. PSI utilizes a proprietary technology platform for clinical trial planning and financial tracking to ensure trials are conducted on time and within budget. The company is recognized for its expertise, quality, compatibility, and reliability, having been awarded the CRO Leadership Awards for multiple consecutive years. Marketing Specialist 🔥 4 minutes ago 🇺🇸 United States – Remote ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Monitor inbound leads from the company website, marketing campaigns, webinars, events, and other digital channels.
Review and qualify inbound inquiries to determine alignment with PSI's target customer profile.
Evaluate lead quality and determine when leads are ready for handoff to Business Development Directors.
Partner closely with Business Development and ongoing communication between Marketing and Sales.
Manage and support lead nurture workflows within HubSpot.
Execute email marketing campaigns supporting demand generation, conferences, webinars, content marketing, and lead nurture initiatives.
Assist with overall email strategy, including messaging, copywriting, campaign setup, testing, and scheduling.
Collaborate with internal design resources to develop email assets or create basic designs as needed.
Track, analyze, and report on email campaign performance, providing recommendations for continuous optimization.
Maintain accurate, organized, and up-to-date data within HubSpot.
Upload and manage lead lists from webinars, conferences, third-party vendors, and other external sources while ensuring data quality and compliance.
Process and manage unsubscribe requests and maintain CRM data.
Support ongoing HubSpot administration.
Develop campaign performance reports and dashboards to measure marketing effectiveness.
Analyze campaign performance metrics and leverage third-party market research to improve audience targeting, messaging, and campaign performance.
Identify trends and optimization opportunities to improve lead generation, engagement, and conversion rates.
Support cross-functional marketing initiatives and contribute to continuous improvement of marketing processes and automation. 🎯 Requirements
2+ years of digital marketing experience
Bachelor’s degree in Marketing, Communications, Humanities, or equivalent experience preferred
Experienced in B2B Email Programs
Knowledgeable and experienced in HubSpot
Excellent communication skills
Strong writing skills
Keen understanding of social media trends, tools, and technologies
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