Marketing Specialist – Future Growth and Adjacent Markets
Prudential Financial
full-time
Posted on:
Location Type: Hybrid
Location: Newark • Connecticut, New Jersey, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $72,900 - $108,600 per year
Job Level
JuniorMid-Level
About the role
- Assist in the development and execution of integrated marketing campaigns across multiple channels (digital, print, social media)
- Create and manage marketing content, including expiration reports, email efforts, formal reviews/sign offs, etc.
- Analyze marketing data to measure the effectiveness of campaigns and provide insights for continuous improvement
- Collaborate with the sales team to align marketing efforts with sales goals and strategies
- Develop and implement social media strategies to increase brand awareness and engagement
- Create and curate compelling content for various social media platforms
- Analyze social media metrics to assess the impact of campaigns and adjust strategies as needed
- Provide administrative and logistical support to the marketing team
- Assist in the preparation of marketing materials, such as presentations, reports, and proposals
- Maintain and update marketing databases and contact lists
- Foster a collaborative team environment and contribute to a positive and productive work culture
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- 2+ years of relevant marketing experience required
- Strong project management skills and the ability to handle multiple tasks simultaneously
- Excellent communication and interpersonal skills, both written and verbal
- Strong social media management experience, including content creation, strategy development, and analytics
- Ability to think creatively and strategically to develop innovative marketing solutions
- Strong attention to detail and a commitment to delivering high-quality work
- Flexibility and a willingness to adapt to changing priorities and deadlines
- Strong project management skills, with the ability to independently lead projects and collaborate effectively across teams
Benefits
- Medical, dental, vision, life insurance, disability insurance
- Paid Time Off (PTO), and leave of absences, such as parental and military leave
- 401(k) plan with company match (up to 4%)
- Company-funded pension plan
- Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service
- Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing campaignscontent creationsocial media strategydata analysisproject managementmarketing analyticsemail marketingpresentation preparationreport writingdatabase management
Soft skills
communication skillsinterpersonal skillscreativitystrategic thinkingattention to detailflexibilitycollaborationtime managementproblem-solvingleadership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications