Wealth Marketing Programs Manager
Prudential Financial
full-time
Posted on:
Location Type: Hybrid
Location: Newark • New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Mid-LevelSenior
About the role
- Support our Wealth marketing programs and initiatives
- Manage and execute on PGIM retail marketing programs and campaigns to grow brand awareness and consideration
- Engage with Marketing leads to understand objectives, investment themes and marketing opportunities
- Project manage multi-faceted, integrated cornerstone programs from end to end
- Develop content for and provide strategic oversight of paid social and search campaigns
- Project manage proprietary research programs including the development of marketing assets and promotional activity
- Analyze campaign and program metrics on an ongoing basis to provide data-backed insights
- Assist with planning, oversight, and measurement of Wealth-focused webinars
- Perform all aspects of marketing compliance review and approval process
- Conduct competitive research and analysis on a regular basis to inform campaign development
Requirements
- 5+ years of experience in financial services marketing: project, brand or campaign management marketing, institutional marketing or retail marketing to financial advisors
- Previous experience working in a sales-driven, multi-channel, distribution environment
- Ability to apply traditional as well as new and unique marketing approaches
- Demonstrated success in collaborating across functional teams and building strong relationships with business partners
- Strong written and oral communication skills
- Passionate about data analysis with strong reporting skills
- An independent, self-starter with the ability to manage multiple projects and priorities simultaneously
- Consistently exhibit strong attention to detail
- Must be comfortable working independently and navigating ambiguity
- Bachelor's degree preferred
- Proficiency in Microsoft Office, CRM systems and data analytics platforms
Benefits
- Medical, dental, vision, life insurance, disability insurance
- Paid Time Off (PTO)
- 401(k) plan with company match (up to 4%)
- Company-funded pension plan
- Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service
- Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
financial services marketingproject managementbrand managementcampaign managementdata analysisreporting
Soft skills
strong written communicationstrong oral communicationcollaborationrelationship buildingattention to detailindependentself-starterability to manage multiple projectsnavigating ambiguity