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Performance Marketing Executive
ProximiePerformance Marketing Executive managing demand generation campaigns for Proximie’s global marketing function. Collaborating with Sales and Customer Success teams to enhance marketing strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing paid digital campaigns, particularly on LinkedIn and Google, while leveraging HubSpot for lead management and marketing automation. Strong analytical skills to track performance metrics and translate market insights into actionable strategies.
Highest-signal resume keywords
Paid Campaign ManagementHubSpot CRM ProficiencyAccount-Based MarketingData Analysis and ReportingB2B Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Setup and OptimisationLead Scoring and GradingPerformance ReportingMarket Trend AnalysisEmail Campaign Copywriting
Soft Skills
OrganisedDetail-OrientedStrong Written CommunicationCuriosity About Market Dynamics
Tools & Technologies
LinkedIn AdsGoogle AdsHubSpotMarketing Automation Platforms
Industry Keywords
Demand GenerationLead ManagementSales EnablementB2B Marketing
About the role
Key responsibilities & impact- Plan and execute paid campaigns across digital channels, including LinkedIn, Google, and programmatic.
- Support account‑based marketing initiatives targeting key accounts in the US and global markets.
- Manage campaign setup, monitoring, and optimisation end‑to‑end, ensuring activity is delivered on time and on budget.
- Track and report on lead volumes, conversion rates, and pipeline contribution, and surface insight to the Senior Marketing Manager and wider commercial team.
- Maintain and update lead records, workflows, and nurture sequences in HubSpot, keeping data hygiene and process discipline high.
- Coordinate lead handover to the Sales team with clear documentation, owning the operational side of the lead handover framework and helping to close structural gaps in the pipeline loop.
- Support the preparation of performance reports, funnel summaries, and closed‑loop reporting across the marketing‑to‑revenue journey.
- Assist with ongoing market and competitive trend monitoring – tracking competitors, signals, and news – and help translate the “so what” for Marketing, Sales, and Product.
- Support the preparation of sales enablement material, including battlecards, one‑pagers, and account‑based intelligence packs.
- Compile data and research to feed into sales enablement, core messaging, and internal reporting.
- Support the Senior Marketing Manager in buyer journey mapping, including lead scoring, grading, and nurture refinement.
- Collaborate closely with the Operational Marketing team to ensure campaigns are supported by on‑brand content, creative, and events, and to protect delivery standards end‑to‑end.
Requirements
What you’ll need- BA/BS degree, or equivalent experience.
- 2+ years of experience in a marketing or demand generation role.
- Hands-on experience running paid campaigns – LinkedIn Ads and Google Ads as a minimum.
- Familiarity with account-based marketing principles and tools.
- Working knowledge of HubSpot or a similar CRM and marketing automation platform.
- Comfortable with data – able to read campaign performance and know what to do with it.
- Naturally curious about the market – interested in competitors, customers, and what makes them tick, and able to translate signals into useful insight.
- Organised, detail-oriented, and able to manage multiple workstreams at once.
- Strong written communication skills, with a good editorial eye and the ability to write clean, on-brand copy for campaigns, emails, and internal briefs.
- B2B experience is a must.
Benefits
Comp & perks- Generous annual leave.
- Two “well-being” days per year plus the day off for your birthday.
- “Summer Fridays” – early office closing on Fridays during summer months.
- Annual bonus programme – based on individual contribution.
- All permanent employees will have access to an annual stipend of £1,000 to assist with personal development activities.
- Flexible working hours.
- A flat organizational structure where every opinion matters, ideas are cultivated, and innovation is encouraged.