Global Vice President – Marketing

Proxima

Global Vice President of Marketing at Proxima, responsible for global marketing and communications strategy. Leading a diverse team and aligning with Bain & Company to drive growth and market influence.

Posted 5/9/2026full-timeRemote • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Set and deliver marketing strategy
Develop and own a global Marketing and Communications strategy aligned to business objectives
Oversee global delivery across brand, content, communications, PR, digital, events, and campaigns
Continually assess marketing activity to ensure it is measurable, performance driven, and delivering against objectives
Bring innovation into how Proxima goes to market, improving impact, efficiency, and ways of working
Take ownership for how Proxima is presented to its target audiences, ensuring a strong, differentiated market presence
Align Proxima marketing with our parent company, Bain & Company, where it adds value, whilst maintaining our independent brand and plan
Build and manage partners and suppliers: Lead and calibrate a strong partner and Martech ecosystem to support delivery
Take ultimate responsibility for key partner relationships, ensuring objectives are clearly embedded into planning and execution
Identify new tools, partners, and innovations, making the case for change and setting up effective working relationships
Own Brand guidelines and ensure all external communications align to them and reflect Proxima’s values
Monitor the competitor landscape and use insights to inform strategy, positioning, and messaging
Design and take accountability for launch strategies for new products, services, and major communications as well as any future acquisitions and integrations
Participate in client sessions where appropriate, providing marketing and PR insight
Manage senior stakeholders: Own key senior internal relationships at SVP and EVP level for Marketing
Lead joint planning with senior stakeholders across the business, aligning marketing activity to varying goals and priorities
Set up effective marketing strategies with subgroups such as our recruitment, learning and operations teams as well as any specific products or market offerings.
Promote the Marketing function internally, creating visibility and momentum across the firm
Work closely with Proxima’s experts to support and coach them in building their external profile through content, events, and media
Develop a strong relationship with Bain Marketing to create joint plans and shared initiatives
Lead and develop the team: Lead, develop, and support the Marketing team, located in Chicago, Singapore and London in skills, performance, and career progression
Champion the team and promote their impact and achievements across Proxima.
Work closely with Sales, Solutions, and HR to embed consistent branding, messaging, and communications across all activity
Own the engine behind marketing: Develop and own the marketing plan
Take responsibility for budgeting and forecasting in partnership with Finance and business unit leads
Define priority audiences and align products, services, and channels accordingly
Oversee CRM and Martech platforms, owning performance, relationships, and commercials
Ensure effective workload management and prioritisation across the team
Analytics and reporting: Ensure all metrics are accurately captured, reported, and actively used to inform decision making
Clearly communicate marketing performance and impact to senior stakeholders.

Requirements

What you’ll need

Senior marketing leadership
Proven experience leading marketing at a senior level in a complex, fast paced environment, ideally with some agency and B2B experience
Strong strategic capability combined with a bias for delivery and measurable outcomes
Experience working with senior stakeholders and influencing at executive level
Commercial and analytical mindset
Strong understanding of how marketing drives growth, reputation, and commercial results
Confidence using data and insight to inform decisions and demonstrate impact
Leadership presence
Credibility, clarity, and confidence engaging with senior leaders internally and externally
Ability to inspire, coach, and develop high performing teams.

Benefits

Comp & perks

Competitive compensation and generous PTO
Flexible hybrid working
Continuous training and development
Global opportunities and great office locations
A strong, people-centered culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategycommunications strategyperformance measurementbrand managementcampaign managementbudgetingforecastinganalyticsCRMMartech

Soft Skills

leadershipstrategic thinkinginfluencingcoachingteam developmentcommunicationrelationship managementinnovationcollaborationvisibility creation