Demand Generation Manager – Senior

Proxima

Demand Generation Manager responsible for scaling Proxima's marketing pipeline using AI-powered intelligence. Overseeing performance marketing strategy and executing integrated campaigns in a hybrid role.

Posted 4/12/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $145,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Performance marketing strategy and execution across paid channels
Demand generation programs targeted at ecommerce brands
Integrated campaigns that span paid, content, email, and events
Pipeline reporting, attribution, and optimization

Requirements

What you’ll need

4–7 years of experience in demand generation or performance marketing, ideally at a B2B SaaS or adtech company
Familiarity with the ecommerce ecosystem, with an understanding of the challenges DTC and retail brands face
Adtech experience: you know how the stack fits together (DSPs, CDPs, data providers, measurement)
Strong AI fluency; you actively use AI tools to work smarter and think critically about how they apply to marketing
A builder's mindset: comfortable being scrappy, owning outcomes, and figuring things out
Nice to Have: Experience marketing to performance marketers or ecommerce operators; Familiarity with Meta's ad ecosystem or retail media networks; Experience at a startup or high-growth environment

Benefits

Comp & perks

The base salary is just one component of Proxima’s compensation package which includes a wide range of medical, dental, vision and other benefits as well as equity.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdemand generationpipeline reportingattributionoptimizationAI toolsDSPsCDPsdata providersmeasurement

Soft Skills

builder's mindsetcritical thinkingownershipproblem-solving