Provi

Senior Lifecycle and Marketing Operations Manager

Provi

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • 🇺🇸 United States

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Salary

💰 $125,000 - $155,000 per year

Job Level

Senior

About the role

  • Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns, ensuring high segmentation and personalization for diverse segments and regional markets.
  • Serve as the operational backbone for GTM launches (new market entries, strategic partnerships), developing scalable processes to prevent execution risk and drive seamless campaign rollouts.
  • Drive first-order conversion and accelerate the path from sign-up to order using data-driven segmentation, targeted messaging, and campaign automation; monitor funnel metrics (first-order conversion rate, time-to-first-order, searcher-to-orderer conversion).
  • Oversee creation, delivery, and optimization of lifecycle email communications (onboarding series, seasonal promotions, newsletters, product updates, re-engagement campaigns) to drive direct and indirect conversions.
  • Own the marketing technology stack (HubSpot CRM, marketing automation platforms, consent management, integrations with analytics/reporting tools); develop and maintain workflows, audience segmentation, and ensure privacy compliance.
  • Establish and track KPIs tied to business outcomes; analyze campaign performance, generate actionable insights, and iterate to maximize ROI.
  • Partner closely with product, publishing, sales, and customer success teams to align messaging, coordinate multi-channel campaigns, and facilitate feedback loops to improve lifecycle touchpoints.

Requirements

  • 3-5 years of Lifecycle Marketing Expertise: Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers.
  • Operational Excellence: Strong background in marketing operations, including process development, workflow automation, and campaign execution.
  • Technical Proficiency: Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions.
  • Analytical Mindset: Data-driven approach to measuring, analyzing, and optimizing marketing performance.
  • Channel Mastery: Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy. Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus.
  • Strategic Communication: Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners.
  • Adaptability & Growth Orientation: Comfort with ambiguity and change. Eagerness to learn, experiment, and scale programs as Provi grows and the industry evolves.
Benefits
  • Make an impact: Work directly with the management team to help grow the business.
  • Find your groove and grow: Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us.
  • Health, Dental, Vision
  • 401(k) with match
  • Commuter Perks
  • Long/Short Term Disability
  • Employee Assistance Program
  • Unlimited PTO
  • Paid Parental Leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingsegmentationpersonalizationcampaign automationemail marketingworkflow automationdata analysisKPI trackingmulti-channel campaignscontent strategy
Soft skills
strategic communicationanalytical mindsetoperational excellenceadaptabilitycollaborationproblem-solvingcreativityattention to detailgrowth orientationwritten communication