
PR Manager
ProVeg International
full-time
Posted on:
Location Type: Remote
Location: Germany
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About the role
- Strategic communication: You will have direct influence on the perception and development of the V-Label by leading communications related to the label.
- Copywriting & editing: You write and edit press releases, media statements, guest articles and other external communications (e.g. white papers).
- Internal advisory: You advise and support colleagues from other departments on their communication tasks, prepare them for interviews and accompany them to editorial meetings.
- Press relations: You are the primary contact for media representatives and handle written and telephone inquiries in coordination with the responsible teams.
- Network maintenance: You actively nurture existing journalistic contacts and continuously build new relationships — including at industry events.
- Crisis communication: You identify potentially critical issues early and take responsibility for appropriate crisis communication measures.
- Partnerships: You develop and coordinate collaborations with media and other communication partners.
- Monitoring & analysis: You systematically monitor and analyze media coverage and industry trends, define and revise relevant KPIs, and prepare quarterly reports to assess PR performance.
- Data-driven work: You work closely with the ProVeg Research team and research additional data sources to prepare communication-relevant information about the V-Label.
- Quality assurance: You review and revise V-Label texts to ensure they align with the overall communication strategy.
Requirements
- You hold a completed Master’s degree in Communication, PR, Journalism, Media Studies, or a comparable qualification.
- You have several years of experience in press and public relations, ideally in an NGO or agency environment.
- You have excellent German language skills, both written and spoken (C2).
- You demonstrate outstanding written communication skills, creative thinking and the ability to produce stylistically confident texts for different target groups.
- You are confident handling media inquiries, including in sensitive situations.
- You work independently, solution-oriented and client-focused, pay great attention to detail and can manage multiple projects simultaneously.
- You excel in communication, intercultural competence, teamwork and have enthusiasm for socially relevant topics.
- You are willing to travel occasionally within Germany for meetings.
- You enjoy remote work if you do not live in Berlin.
- Advantageous: You bring a network within the German media landscape.
Benefits
- Flexible working hours with the option to compensate overtime with time off.
- Full remote work with the option to work from our Berlin office.
- Option to work temporarily from abroad (subject to a 183 days/year limit).
- 25 days base vacation (FTE) plus one additional vacation day annually (additional days can be “purchased” through small salary adjustments).
- A respectful working environment within a highly motivated team.
- Strong focus on personal development and a dedicated training budget.
- Provision of a work laptop and access to a well-equipped office in Berlin Tiergarten.
- Mindfulness and mental wellbeing program — free memberships to Open Up and Headspace.
- We are an inclusive workplace for our diverse global staff and encourage everyone in our organization to bring their whole selves to work.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingeditingpress relationscrisis communicationmedia monitoringKPI analysisdata analysisquality assurancecommunication strategypublic relations
Soft Skills
written communicationcreative thinkingattention to detailsolution-orientedclient-focusedintercultural competenceteamworkindependenceenthusiasm for social issuesproject management
Certifications
Master’s degree in CommunicationMaster’s degree in PRMaster’s degree in JournalismMaster’s degree in Media Studies