PROVE

Director of Sales and GTM

PROVE

full-time

Posted on:

Location Type: Remote

Location: Remote • Colorado, Nevada • 🇺🇸 United States

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Job Level

Lead

About the role

  • Architect and launch the end-to-end sales and marketing strategy for PROVE’s Bulk Purchase product.
  • Segment the provider landscape, identify highest value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral for each group.
  • Build a structured demand generation engine that blends targeted outbound programs, high impact inbound channels, industry events, publications, and strategic partnerships.
  • Represent PROVE as a subject matter expert and thought leader in the personal injury ecosystem, including conferences, webinars, and industry forums.
  • Create competitive positioning and messaging that differentiates PROVE in the market.
  • Lead development of all market facing materials, including pitch decks, production overviews, case studies, industry primers, and event collateral that clearly articulate PROVE’s Bulk Purchase value.
  • Develop a publishing strategy that includes white papers, educational content for providers, and PROVE authored insights that establish thought leadership in the market.
  • Strengthen PROVE’s visibility across relevant associations, journals, and digital channels through targeted, measurable marketing initiatives.
  • Oversee digital marketing, email outreach, and lead nurturing workflows that support lead generation, qualification, and pipeline acceleration.
  • Drive predictable pipeline growth through structured outbound programs and effective conversion of inbound leads.
  • Own the full sales cycle from initial outreach and needs assessment through qualified opportunity creation and smooth handoff to the investment team for structuring and closing.
  • Provide executive level forecasting, funnel analysis, and insights into deal velocity, conversion rates, and revenue trajectory.
  • Conduct regular pipeline reviews, deal strategy sessions, and coaching conversations to improve effectiveness and shorten sales cycles.
  • Ensure Salesforce and related systems reflect accurate, timely, and complete data across all stages, and establish CRM standards and operating rhythms that support scale.
  • Build and scale a high performing sales and business development team, including recruiting, onboarding, training, and ongoing performance management.
  • Define clear processes, playbooks, and expectations that enable consistency, quality, and repeatability across all stages of the funnel.
  • Foster a culture of accountability, collaboration, and continuous improvement.
  • Partner with leaders across the organization (Finance, Legal, Operations, and Servicing) to simplify and translate complex concepts into compelling narratives and content that resonate with medical providers.
  • Collaborate with leadership to address capability needs, inform product strategy, and achieve revenue targets.
  • Ensure seamless coordination between sales, investment, and client success teams to support a smooth transition from prospecting to execution and post-acquisition management.
  • Serve as a trusted partner to cross functional leaders by elevating market insights, highlighting competitive threats, and identifying opportunities to strengthen PROVE’s product offering.

Requirements

  • Demonstrated success building and scaling a full GTM function that includes sales, marketing, demand generation, and market positioning.
  • Proven experience leading B2B sales cycles in a growing organization.
  • Strong understanding of consultative and value-based selling.
  • Track record of creating effective marketing collateral, content strategies, and thought leadership programs that support commercial outcomes.
  • Experience overseeing outbound business development teams and implementing structured outbound processes that consistently generate pipeline.
  • Fluent in Salesforce, CRM hygiene best practices, and data driven funnel management.
  • Strong leadership and talent development abilities, including hiring, coaching, and retaining high performing sales talent.
  • Demonstrated ability to hire, coach, and retain high performing sales talent.
  • Excellent communication and presentation skills with credibility at the executive level and confidence speaking at conferences, panels, and industry events.
  • Highly organized, data driven, and fluent in CRM tools such as Salesforce.
  • Ability to create clear, compelling marketing materials and thought leadership content.
  • Experience in financial services, specialty finance, healthcare services, or legal services (preferred).
  • Background selling multi product offerings or building a commercial strategy for a product that did not previously have a structured GTM engine (preferred).
  • Familiarity with marketing automation tools and digital demand generation tactics (preferred).
  • Background in environments where cross functional coordination is critical to successful execution (preferred).
Benefits
  • Prove Partners is an Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
GTM functionB2B sales cyclesconsultative sellingvalue-based sellingmarketing collateral creationcontent strategiesthought leadership programsoutbound business developmentpipeline generationdata driven funnel management
Soft skills
leadershiptalent developmentcommunication skillspresentation skillsorganizational skillscollaborationaccountabilitycoachingstrategic thinkingproblem solving