Operations

• Manage the development and implementation of an annual content strategy aligned with growth targets to build awareness, engagement, and conversion, supporting both new customer acquisition and retention.
• Use data analytics to inform recommendations on channel distribution and content effectiveness.
• Oversee annual and quarterly content meetings and analytics reviews to ensure strategies drive business-specific opportunities and priorities.
• Manage the creation of impactful content that resonates with customers and is visually compelling.
• Manage the development and execution of visual and digital assets (graphics, infographics, videos, photos) aligned with the Protolabs brand.
• Establish and articulate a clear content vision aligned with Protolabs’ annual company and marketing strategy.
• Guide and mentor multi-disciplinary teams (copy, design, brand, PR, etc.) to deliver consistent, breakthrough creative across channels.
• Collaborate with global brand team for consistency in strategic positioning, visual brand, and brand guide.
• Serve as a brand advocate, upholding high standards for design, storytelling, and production while balancing creative excellence with business results.
• Partner with marketing and business leaders on brand expression and creative direction.
• Build, inspire, and grow a diverse, high-performing creative team, cultivating a culture of collaboration, learning, engagement, inclusion, and fun.
• Oversee and continuously improve the end-to-end creative process—from intake and briefing through delivery and measurement.
• Act as a key liaison between creative, product marketing, demand generation, digital, and executive leadership to ensure alignment and consistency in creative outputs.
• Help influence and adapt Protolabs’ AI policy as it pertains to content marketing operations and creative generation.

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