Senior Associate, Copywriting – Advertising, Marketing

Protective Life

Senior Associate Copywriter crafting persuasive copy that aligns with brand voice and marketing goals. Collaborating with the content strategy team to deliver compelling messaging.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $75,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

crafts compelling and persuasive copy that aligns with the brand’s voice, product positioning, and marketing goals
collaborates closely with the content and creative strategy team
create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities
adapt messaging for different channels and audiences, ensuring consistency while optimizing for format and engagement
translate complex ideas into clear, accessible language, particularly in financial and insurance contexts
contribute to campaign development, including creating message variations that support audience segmentation and performance goals
develop a wide range of content, such as product materials, sales enablement tools, digital and social content, presentations, and marketing communications
partner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messaging
maintain high standards of quality and accuracy, ensuring all content adheres to brand guidelines and established processes
manage multiple projects and timelines effectively in a dynamic, fast-paced environment
continuously build knowledge of the organization’s brand, products, and services
support an inclusive, collaborative, and creative team environment

Requirements

What you’ll need

7+ years of copywriting across multiple formats and channels
Ability to simplify complex or technical information for diverse audiences
Skilled at synthesizing input from multiple sources into cohesive, effective messaging
Comfortable adjusting tone, style, and approach based on audience and channel
Open to feedback and committed to continuous improvement through iteration
Proven ability to manage competing priorities and deadlines
Experience with project management and collaboration tools (e.g., Workfront, Mural, Figma, or similar)
Bachelor’s degree in communications, marketing, journalism, or related field preferred
Familiarity with financial services, insurance, or investment products, and understanding of marketing and sales processes

Benefits

Comp & perks

comprehensive health, dental and vision insurance
mental health benefits and employee assistance program
paid time off
paid parental leave
short-term disability
cultural observance day
contributions to healthcare accounts
pension plan
401(k) plan with Company matching
ProHealth Rewards platform to improve wellbeing while earning cash rewards

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CopywritingContent DevelopmentMessage Variation CreationAudience SegmentationContent Strategy

Soft Skills

AdaptabilityFeedback AcceptanceContinuous ImprovementEffective CommunicationTime Management