Director, North America – Marketing

Protecht

Director leading North American demand generation, pipeline growth, and brand positioning for VISO TRUST’s AI-native third-party risk SaaS platform. Owning regional strategy, budget, campaigns, and sales alignment.

Posted 8/6/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, pipeline generation, and regional campaign execution, with a strong focus on leveraging marketing technology and analytics to drive commercial outcomes in the SaaS and enterprise technology sectors.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation StrategyPipeline ManagementMarketing Technology ProficiencyRegional Marketing Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Enterprise Software MarketingAccount-Based MarketingDigital MarketingField MarketingCommercial Outcomes AccountabilityMarket Insight AnalysisCampaign DevelopmentCustomer Engagement ProgramsCross-Functional PlanningProgressive Marketing Experience

Soft Skills

CollaborationLeadershipCommunicationStrategic ThinkingVendor Management

Tools & Technologies

HubSpotSalesforceCRM PlatformsAnalytics PlatformsMarketing Automation Tools

Industry Keywords

GRCCybersecurityEnterprise RiskTPRMOperational ResilienceSaaSHigh-Growth TechnologyPrivate Equity-Backed

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the North America marketing plan, budget, and pipeline number, reporting results directly to executive leadership
Partner with regional Sales leadership
Drive pipeline generation through integrated digital, field, partner, and account-based marketing programs
Translate global messaging and product launches into regional campaigns for local buyers and industries
Feed regional market insight and customer feedback into global marketing strategy
Lead cross-functional planning with Shared Services, Product Marketing, Content, Sales, and Customer Success
Run regional events, webinars, and customer engagement programs
Manage agencies and vendors as needed
Build the North America marketing function largely from the ground up and shape how it scales

Requirements

What you’ll need

Experience marketing enterprise software into GRC, cybersecurity, enterprise risk, TPRM, operational resilience, or a closely adjacent market
10+ years of progressive B2B marketing experience
Regional or field marketing experience in a high-growth SaaS or enterprise technology business
Direct accountability for pipeline and commercial outcomes
Strong grasp of modern B2B demand generation across digital, field, and ABM channels
Track record partnering with Sales leadership, Product Marketing, and executive leadership on regional go-to-market strategies
Experience using marketing technology, CRM, and analytics platforms to optimize performance
HubSpot and Salesforce experience highly desirable
Private equity-backed, high-growth SaaS experience is a strong plus
US work rights

Benefits

Comp & perks

Flexible, inclusive, fun, and diverse work environment
Culture of recognition
Buddy program
Self-directed dynamic learning opportunities
Transparency and direct access to leadership
Empowerment and ownership
Meaningful impact and opportunities to thrive