Lifecycle Marketing Lead

Prosper

Lifecycle Marketing Lead for Prosper Health improving client engagement and retention through strategic lifecycle marketing initiatives. Managing platforms to drive outstanding client experiences.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing strategy, with a focus on customer journey optimization and data-driven experimentation. Proficient in managing lifecycle platforms and creating impactful customer communications to enhance overall customer experience.

Highest-signal resume keywords

Lifecycle Marketing ExpertiseCustomer.io ManagementAnalytical SkillsExperimentation MindsetCopywriting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingData AnalysisCustomer Journey MappingExperiment DesignTesting Roadmap Development

Soft Skills

OwnershipCross-Functional CollaborationBuilder MindsetTechnical Curiosity

Tools & Technologies

Lifecycle PlatformCustomer.io

Industry Keywords

Growth MarketingCustomer ExperienceMarketing Strategy

About the role

Key responsibilities & impact

Own Prosper's lifecycle marketing strategy.
Define how we communicate with clients throughout their journey across all Prosper products.
Design and execute structured experimentation.
Build and manage a rigorous testing roadmap focused on business outcomes.
Operate and optimize our lifecycle platform.
Own Customer.io and the infrastructure behind lifecycle communications.
Analyze and optimize key lifecycle metrics.
Create compelling customer communications.
Build systems and processes.
Partner across the organization to improve the customer experience.

Requirements

What you’ll need

5–8 years of experience in marketing, growth, or related disciplines, including at least 2 years focused on lifecycle marketing.
Hands-on lifecycle platform expertise.
Strong analytical foundation.
Customer journey thinker.
Exceptional ownership.
Strong experimentation mindset.
Thoughtful copywriter.
Technical curiosity.
Cross-functional operator.
Builder mindset.
Mission-driven.

Benefits

Comp & perks

Our culture is a unique mix of thoughtfulness, kindess, and high-performance.
We set ambitious goals and hold ourselves accountable to achieving them.
We always ensure that we integrate perspectives from experts in our space, including clinicians and autistic self-advocates.
Our team members come from places such as Bain, McKinsey, BCG, FirstHand Health, Rula, SeatGeek, Benchling, and schools like Harvard, MIT, Stanford, Yale, Penn, Dartmouth, Northwestern, Vanderbilt, and more.
Clients first - Our job is to solve real problems for our clients. Choose what makes life better for the client, even if it’s harder for us. Never lose sight of the person on the other side.
Find a Way - We use ingenuity, scrappiness, and determination to bend the world to accomplish our goals. We’re resourceful and do more with less.
Raise the Bar - We grow deliberately, by asking how things can improve and by giving and seeking feedback. We insist on the highest standards and keep pushing them higher.
Be a Good Person - Be kind, be honest, and make it fun to work here. Tell the truth even when it’s uncomfortable. Treat people with respect and go out of your way to do nice things for your teammates.