proSenio

Lead Performance Marketing Manager

proSenio

full-time

Posted on:

Location Type: Office

Location: Berlin • 🇩🇪 Germany

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Salary

💰 €75,000 - €90,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • You are responsible for a performance team.
  • Continuous professional development is your focus.
  • You strategically and operationally manage all performance marketing activities across Google Ads, Meta, TikTok and YouTube for multiple brands.
  • You continuously develop and optimize campaign structures, segmentations and funnel tests.
  • You are accountable for budgets and results (leads, CPL, CAC) and derive concrete optimization measures from them.
  • In collaboration with other teams and agencies you define tracking requirements, conversion events, feeds and landing pages.
  • You are responsible for clean tracking (GA4, GTM, consent setup) and regular reporting for stakeholders.
  • You identify, test and evaluate new paid channels (Criteo, native, affiliate via AWIN) to increase reach in the healthcare sector.
  • You monitor the market, competitors and platform updates and translate insights into campaign and creative tests.

Requirements

  • Degree in business, marketing, media, e-commerce or a comparable qualification, with solid, several years of professional experience in performance marketing (in-house or agency)
  • Extensive expertise in SEA/Google Ads with demonstrable experience in search ads, Performance Max and YouTube campaigns, and confident handling of complex account structures
  • Solid knowledge of paid social (Meta, ideally TikTok) with experience in strategic campaign planning and optimization across multiple platforms
  • Several years of experience managing performance budgets and scaling campaigns across different verticals and industries
  • Confident use of web analytics and tracking tools (GA4, Google Tag Manager) and strong skills in creating meaningful reports and dashboards (Looker Studio, Excel/Google Sheets)
  • Highly developed analytical thinking with the ability to interpret KPIs, make data-driven decisions and derive concrete optimization measures
  • Very good German and good English skills, strong communication abilities, conceptual skills and high implementation drive
  • Advantageous: experience with Salesforce and Salesforce Marketing Cloud
  • Certifications in Google Ads, GA4, Meta Blueprint
  • Knowledge of additional performance channels (e.g., Criteo, native advertising, affiliate/AWIN)
Benefits
  • A secure position at a fast-growing, socially relevant company in the heart of Berlin (near Tiergarten S-Bahn station)
  • Flat hierarchy and an informal, first-name culture
  • Two days per week remote work possible
  • 27 days of vacation, increasing to 30 with continued employment
  • Attractive bonus scheme in addition to base salary
  • Training and development measures tailored to your professional growth
  • Subsidized company pension scheme and monthly tax-free benefits
  • Additional monthly tax-free benefit of up to €50 in the form of a SpenditCard
  • Your favorite drink is on us

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingSEAGoogle AdsPerformance MaxYouTube campaignspaid socialcampaign planningbudget managementweb analyticsdata-driven decision making
Soft skills
analytical thinkingcommunicationconceptual skillsimplementation drive
Certifications
Google AdsGA4Meta Blueprint