Marketing Performance Analyst

Prosci

Marketing Performance Analyst at Prosci analyzing performance metrics across marketing channels for informed decision making. Delivering actionable insights and recommendations based on data trends.

Posted 5/6/2026full-timeRemote • 🇨🇦 CanadaJuniorMid-Level💰 CA$74,000 - CA$92,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives, not data dumps.
Proactively surface anomalies, trends, and performance shifts before they are asked for, with a hypothesis about cause and a recommended action.
Translate channel and funnel data into business language: what is working, what is not, what we should do differently, and what the cost of inaction is.
Deliver B2B style KPI reporting across global regions and key segments (e.g., Enterprise vs. Practitioner) with consistent definitions and transparent limitations.
Own HubSpot as the primary source of truth and reporting environment: custom report builder, attribution views, campaign performance, lifecycle stage analysis, and dashboard management.
Analyze funnel conversion trends (MQL to SQL to Opportunity to Closed Won), tracking lead quality, conversion rates, and pipeline velocity to connect marketing activity to revenue outcomes, not just top-of-funnel volume.
Interrogate HubSpot attribution data with appropriate skepticism, applying and refining multi-touch attribution approaches (first-touch, last-touch, linear, time-decay) that account for Prosci's complex B2B sales cycles, and being honest about where attribution models break down.
Flag data quality issues (missing UTMs, lifecycle inconsistencies, attribution gaps) and partner with Marketing Ops to resolve them, because bad data produces bad decisions.
Analyze and report on performance across email marketing, content, paid media (LinkedIn, Google), social, webinars, and events. The focus is moving beyond traffic and impressions to track cost per acquisition (CAC), pipeline contribution, ROAS signals, and marketing-sourced revenue.
Support account-based marketing (ABM) measurement for enterprise segments, tracking engagement at the account level rather than individual lead volume, to give a more accurate picture of progress with high-value targets.
Analyze A/B test results across ad copy, landing pages, and email content: surfacing what the data says worked, why it likely worked, and what to test next.
Surface optimization opportunities (budget shifts, audience hypotheses, content performance patterns) based on what the data is actually saying, not what we hoped it would say.
Build lightweight, decision-ready dashboards and reports that regional teams and leadership can use with confidence, in HubSpot and Looker Studio.
Work closely with Performance Marketing on paid channel measurement, organic monetization and optimization signals.
Partner with Marketing Ops on HubSpot data quality, campaign tracking requirements, and UTM discipline.
Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions, shared targets, and lead quality standards, so marketing metrics connect to business outcomes and both teams are working from the same picture.
Help regional marketers interpret dashboards and reinforce consistent measurement practices across global markets.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
2-5 years of B2B marketing analytics or performance marketing experience.
Demonstrated HubSpot experience in a reporting and analytics capacity, not just usage.
Familiarity with multiple marketing channels (email, content, paid media, social, or events) and how they connect to funnel performance.
A track record of delivering insight, not just reports, with examples of surfacing findings proactively and recommending action.
Agency experience is preferred.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Prosci Website LinkedIn All Job Openings 201 - 500 employees Founded 1994 🏢 Enterprise 📚 Education 💰 Private Equity Round on 2016-12 Enterprise
Education
Consulting Prosci is a global leader in change management solutions, helping organizations and individuals achieve successful transformations. With over 25 years of research and a proven methodology, they empower leaders and teams to overcome change challenges and drive results. Prosci offers personalized solutions, including training, certification, advisory services, and a comprehensive suite of tools and resources to manage change effectively. Their services cater to a wide range of industries, aiming to integrate change management strategies effectively across different sectors. With a commitment to ongoing research and insights, Prosci continues to be a trusted partner for change readiness and implementation, serving clients in over 80 countries. Marketing Performance Analyst 🔥 1 minute ago 🇨🇦 Canada – Remote 💵 74k - 92k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 📊 Marketing Analyst Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives, not data dumps.
Proactively surface anomalies, trends, and performance shifts before they are asked for, with a hypothesis about cause and a recommended action.
Translate channel and funnel data into business language: what is working, what is not, what we should do differently, and what the cost of inaction is.
Deliver B2B style KPI reporting across global regions and key segments (e.g., Enterprise vs. Practitioner) with consistent definitions and transparent limitations.
Own HubSpot as the primary source of truth and reporting environment: custom report builder, attribution views, campaign performance, lifecycle stage analysis, and dashboard management.
Analyze funnel conversion trends (MQL to SQL to Opportunity to Closed Won), tracking lead quality, conversion rates, and pipeline velocity to connect marketing activity to revenue outcomes, not just top-of-funnel volume.
Interrogate HubSpot attribution data with appropriate skepticism, applying and refining multi-touch attribution approaches (first-touch, last-touch, linear, time-decay) that account for Prosci's complex B2B sales cycles, and being honest about where attribution models break down.
Flag data quality issues (missing UTMs, lifecycle inconsistencies, attribution gaps) and partner with Marketing Ops to resolve them, because bad data produces bad decisions.
Analyze and report on performance across email marketing, content, paid media (LinkedIn, Google), social, webinars, and events. The focus is moving beyond traffic and impressions to track cost per acquisition (CAC), pipeline contribution, ROAS signals, and marketing-sourced revenue.
Support account-based marketing (ABM) measurement for enterprise segments, tracking engagement at the account level rather than individual lead volume, to give a more accurate picture of progress with high-value targets.
Analyze A/B test results across ad copy, landing pages, and email content: surfacing what the data says worked, why it likely worked, and what to test next.
Surface optimization opportunities (budget shifts, audience hypotheses, content performance patterns) based on what the data is actually saying, not what we hoped it would say.
Build lightweight, decision-ready dashboards and reports that regional teams and leadership can use with confidence, in HubSpot and Looker Studio.
Work closely with Performance Marketing on paid channel measurement, organic monetization and optimization signals.
Partner with Marketing Ops on HubSpot data quality, campaign tracking requirements, and UTM discipline.
Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions, shared targets, and lead quality standards, so marketing metrics connect to business outcomes and both teams are working from the same picture.
Help regional marketers interpret dashboards and reinforce consistent measurement practices across global markets. 🎯 Requirements
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
2-5 years of B2B marketing analytics or performance marketing experience.
Demonstrated HubSpot experience in a reporting and analytics capacity, not just usage.
Familiarity with multiple marketing channels (email, content, paid media, social, or events) and how they connect to funnel performance.
A track record of delivering insight, not just reports, with examples of surfacing findings proactively and recommending action.
Agency experience is preferred. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Growth Marketing Analyst 🕒 March 5 TextNow 51 - 200 📡 Telecommunications Website LinkedIn All Job Openings Growth Marketing Analyst focused on building measurement for growth decisions at TextNow, a free phone service provider. Aiming to drive sustainable growth and clarity across marketing channels. 🇨🇦 Canada – Remote 💵 $124k - $178k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📊 Marketing Analyst View More Marketing Analyst Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketing analyticsperformance marketingKPI reportingfunnel conversion analysisA/B testingmulti-touch attributiondata quality analysiscampaign performance analysiscost per acquisition (CAC)marketing-sourced revenue

Soft Skills

proactive problem solvingdata interpretationcollaborationcommunicationinsight deliverycritical thinkingnarrative developmentrecommendation formulationadaptabilityattention to detail

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications