Marketing Performance Analyst

Prosci

Marketing Performance Analyst responsible for driving performance insights and reporting for Prosci's marketing team. Focused on translating data into actionable business strategies in a remote setup.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $75,000 - $90,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives, not data dumps.
Proactively surface anomalies, trends, and performance shifts before they are asked for, with a hypothesis about cause and a recommended action.
Translate channel and funnel data into business language: what is working, what is not, what we should do differently, and what the cost of inaction is.
Deliver B2B style KPI reporting across global regions and key segments (e.g., Enterprise vs. Practitioner) with consistent definitions and transparent limitations.
Analyze funnel conversion trends (MQL to SQL to Opportunity to Closed Won), tracking lead quality, conversion rates, and pipeline velocity to connect marketing activity to revenue outcomes, not just top-of-funnel volume.
Interrogate HubSpot attribution data with appropriate skepticism, applying and refining multi-touch attribution approaches (first-touch, last-touch, linear, time-decay) that account for Prosci's complex B2B sales cycles, and being honest about where attribution models break down.
Flag data quality issues (missing UTMs, lifecycle inconsistencies, attribution gaps) and partner with Marketing Ops to resolve them, because bad data produces bad decisions.
Analyze and report on performance across email marketing, content, paid media (LinkedIn, Google), social, webinars, and events. The focus is moving beyond traffic and impressions to track cost per acquisition (CAC), pipeline contribution, ROAS signals, and marketing-sourced revenue.
Analyze A/B test results across ad copy, landing pages, and email content: surfacing what the data says worked, why it likely worked, and what to test next.
Build lightweight, decision-ready dashboards and reports that regional teams and leadership can use with confidence, in HubSpot and Looker Studio.
Work closely with Performance Marketing on paid channel measurement, organic monetization and optimization signals.
Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions, shared targets, and lead quality standards, so marketing metrics connect to business outcomes and both teams are working from the same picture.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
2-5 years of B2B marketing analytics or performance marketing experience
Demonstrated HubSpot experience in a reporting and analytics capacity, not just usage
Familiarity with multiple marketing channels (email, content, paid media, social, or events) and how they connect to funnel performance
A track record of delivering insight, not just reports, with examples of surfacing findings proactively and recommending action.
Agency experience is preferred.

Benefits

Comp & perks

comprehensive wellness benefits
generous flexible paid time off
holidays and volunteer time
medical insurance
dental insurance
vision insurance
long-term disability programs
short-term disability programs
life insurance
pet insurance
401k with company matching
access to LinkedIn Learning

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketing analyticsperformance marketingKPI reportingfunnel conversion analysismulti-touch attributionA/B testingdata quality analysisdashboard creationreportinglead quality tracking

Soft Skills

proactive problem solvinganalytical thinkingcommunicationcollaborationinsight deliverycritical thinkingdata interpretationrecommendation formulationnarrative developmentskepticism