Prosci

Marketing Analytics Specialist

Prosci

full-time

Posted on:

Location Type: Remote

Location: Spain

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Tech Stack

SQL

About the role

  • Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so-what / now-what” narratives).
  • Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations.
  • Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals.
  • Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem.
  • Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns/events/assets and ensure UTM/taxonomy discipline.
  • Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies.
  • Maintain and validate key GA4/GTM events and conversions (in partnership with Marketing Ops / ICT where needed).
  • Build and maintain self-serve dashboards and repeatable reporting in Power BI, HubSpot and related tools.
  • Produce actionable insights using platform and channel data (e.g., LinkedIn Ads, Google Ads, email, webinar/event platforms, SEO tools) and connect outcomes back to funnel performance.
  • Train regional marketers on dashboard interpretation and reinforce consistent measurement practices.

Requirements

  • Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
  • 3–5+ years of direct marketing analytics experience
  • Experience building executive-level dashboards (Power BI preferred, but not exclusively required)
  • Working knowledge of SQL for data validation and joins
  • Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsKPI reportingdata validationSQLdashboard buildingdata analysiscampaign performance analysisconversion trackingattribution analysisROI analysis
Soft Skills
communicationcollaborationtrainingproblem-solvinganalytical thinking