Digital Marketing Specialist

PROS

Digital Marketing Specialist managing SEM tracking and reporting to ensure data accuracy and integrity. Collaborating with global teams to optimize campaigns and support scalable growth.

Posted 4/22/2026full-timeVirtual • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

The Digital Marketing Specialist has a strong focus on SEM tracking, reporting, and data integration.
This role is critical to ensuring data accuracy, attribution integrity, and reporting reliability across our global SEM programs.
The specialist will act as a technical backbone for the SEM team, supporting scalable growth, enterprise clients, and our tiered service model.
Manage small SEM customers on the day-to-day communication.
Optimize campaigns and work on implementations that are requested by the customer.
Own and maintain SEM tracking implementations across Google Ads, Bing Ads, and SA360 and any other Search Engine.
Manage conversion tracking, enhanced conversions, offline conversions, and revenue attribution.
Ensure accurate mapping between analytics tools and ad platforms.
Proactively identify and resolve tracking discrepancies and data loss.
Own the integrity and consistency of SEM performance data.
Build and maintain dashboards in Looker Studio and support Tableau reporting.
Partner with BI teams on data pipelines, automation, and reporting scalability.
Manage integrations between ad platforms, analytics tools, BI systems, and internal products.
Document tracking logic, attribution rules, and data dependencies.
Support alerts, automation, and monitoring for SEM performance and data health.
Partner with SEM Managers on launches, experiments, and migrations.
Support Product and Engineering teams on platform changes affecting SEM.
Provide technical guidance to the internal team and customer.

Requirements

What you’ll need

Experience in SEM, analytics, marketing operations, or digital marketing.
Hands-on experience with Google Ads and Bing Ads tracking.
Strong working knowledge of GA4; Adobe Analytics experience is a plus.
Experience with Google Tag Manager and troubleshooting attribution issues.
Dashboarding experience in Looker Studio; Tableau is a plus.
Strong attention to detail, documentation skills, and problem-solving mindset.
Strong communication skills in Spanish and English.

Benefits

Comp & perks

Flexible ways of working
Continuous learning opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEMGoogle AdsBing AdsGA4Adobe AnalyticsGoogle Tag ManagerLooker StudioTableauconversion trackingdata integration

Soft Skills

attention to detaildocumentation skillsproblem-solvingcommunication skills