
Senior Copywriter
PROS
full-time
Posted on:
Location Type: Hybrid
Location: Sofia • Bulgaria
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Job Level
About the role
- Write messaging and copy for Account Based Marketing (ABM) campaigns, tailoring content to strategic accounts and audiences.
- Create long-form marketing content such as blogs, product guides, eBooks, and white papers that educate and engage enterprise buyers.
- Partner with executives and subject matter experts to develop thought leadership content, including bylined articles, POV pieces, and industry perspectives.
- Develop content for events and experiential marketing, including promotional messaging, presentation content, and supporting collateral.
- Collaborate closely with Design and cross-functionally with Campaign Strategy, Product Marketing, Events, Field Marketing and other stakeholders to bring content and campaigns to life.
- Maintain consistency with PROS brand voice and messaging guidelines across all content and channels.
- Repurpose long-form content into supporting assets for campaigns, events, and digital channels.
- Manage multiple projects and deadlines in a fast-paced, collaborative environment.
- Leverage AI tools to support research, ideation, and content repurposing while maintaining a strong and consistent brand voice.
Requirements
- 7+ years of experience in copywriting or content development
- A strong portfolio that includes campaign copy, long-form content, and thought leadership
- Experience interviewing executives or subject matter experts and ghostwriting content
- Ability to simplify complex technical concepts and translate them into engaging, human-centered narratives
- Experience writing blogs, product guides, eBooks, white papers, and other long-form content
- Excellent writing, editing, and storytelling skills with exceptional attention to detail
- Strong collaboration skills and comfort working with cross-functional and asynchronous team members
- Ability to manage multiple projects and deadlines simultaneously
- Familiarity with AI tools that support content creation and scaling
- Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field (or equivalent experience)
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingcontent developmentlong-form contentcampaign copythought leadershipblog writingproduct guideseBookswhite papersstorytelling
Soft Skills
collaborationattention to detailproject managementcommunicationinterviewingsimplifying complex conceptsadaptabilitycreativitytime managementteamwork
Certifications
Bachelor’s degree in JournalismBachelor’s degree in CommunicationsBachelor’s degree in EnglishBachelor’s degree in Marketing