
Customer Marketing Manager
PROS
full-time
Posted on:
Location Type: Hybrid
Location: Sofia • Bulgaria
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About the role
- Own and operate the customer reference and advocacy program for PROS Travel.
- Identify, recruit, and nurture customer advocates across Tier 1, 2, and 3 airline accounts.
- Activate customer advocates across speaking engagements, industry events, awards programs, and peer-to-peer reference conversations in support of Sales and Customer Success.
- Partner with Customer Success to surface measurable outcomes and convert them into compelling narratives.
- Own the monthly customer newsletter and broader communications programs including webinars.
- Support CAB and EAB program activities, assisting with logistics, content preparation, and follow-through.
- Track and measure the impact of customer marketing programs, reporting on advocacy participation.
Requirements
- 3+ years of experience in customer marketing, customer success, or a closely related B2B marketing function.
- Proven experience building and managing customer reference and advocacy programs in enterprise environments.
- Strong storytelling and writing capability, with experience developing case studies, testimonials, and customer-facing content.
- Experience supporting ABM or named-account marketing programs with customer proof and reference assets.
- Experience engaging customers in a professional capacity, with the ability to build relationships and identify advocacy opportunities.
- Familiarity with Salesforce, CRM reporting, and marketing automation platforms.
- Experience with monday.com or similar project management tools is a plus.
- Strong cross-functional collaboration skills, with the ability to work across Sales, Customer Success, Product Marketing, and PR.
- Airline or travel technology industry experience preferred.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketingcustomer successB2B marketingcustomer reference programsadvocacy programsstorytellingcase studiestestimonialsABM marketingCRM reporting
Soft Skills
relationship buildingcross-functional collaborationcommunicationcontent preparationlogistics managementmeasurable outcomes trackingnarrative developmentcustomer engagementprofessional capacity interactionfollow-through