PROS

Director, Public Relations – Thought Leadership

PROS

full-time

Posted on:

Location Type: Hybrid

Location: Houston • Texas • United States

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Job Level

Senior

About the role

  • Own and evolve the messaging architecture that positions PROS as the AI-driven offer management leader for modern airline retailing
  • Ensure positioning is cohesive and differentiated across earned media, executive communications, digital properties, and sales enablement
  • Set the strategic direction for Product Marketing, holding the team accountable for solution positioning, persona-based messaging, and launch narrative that serves PROS Travel growth priorities
  • Own the customer advocacy strategy for PROS Travel
  • Define PR strategy aligned to PROS' position in the modern airline retailing and offer management space
  • Define and advance thought leadership themes tied to modern airline retailing, offer management, AI-driven revenue optimization, and the evolution of airline commercial strategy

Requirements

  • 12+ years across public relations, product marketing, or strategic communications in enterprise or complex B2B environments
  • Deep experience with the airline or travel technology industry is a must
  • Proven experience managing PR agencies and driving strategic media positioning
  • Demonstrated ability to align messaging to enterprise sales and ABM environments
  • Strong executive communication and storytelling capability
  • Experience leading and developing marketing team members
Benefits
  • Health insurance
  • Retirement plans
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingpublic relationsstrategic communicationsmedia positioningcustomer advocacy strategymessaging architecturepersona-based messagingthought leadershipAI-driven revenue optimizationenterprise sales alignment
Soft Skills
executive communicationstorytellingteam leadershipstrategic directionaccountabilitycollaborationcreativityanalytical thinkingproblem-solvingadaptability