Proper

Performance Marketing

• Build the internal demand generation strategy across all paid channels with clear pipeline and CAC targets.
• Develop an experimentation roadmap to continuously test creative, audiences, and offers.
• Align campaigns with sales plays and company goals (e.g., AP automation, timeliness, accuracy).
• Build reporting infrastructure with RevOps to connect marketing activity to pipeline and revenue.
• Plan, launch, and optimize campaigns in Google Ads, LinkedIn, and Meta.
• Develop landing pages and lead capture flows; implement lead nurture sequences.
• Analyze channel performance weekly; reallocate budget based on CAC and payback data.
• Maintain and document a running experiment backlog and report learnings bi-weekly.
• Partner with SDRs to ensure follow-up on MQLs within SLA (<1 hour for hand-raisers).
• Collaborate with SEO/Content (when hired) to unify paid and organic messaging themes.

Demand Generation Manager