SVP, B2B Marketing

Propelis

B2B Marketing Leader driving growth, brand awareness, and demand generation for Propelis. Leading a high-performing team across the full customer lifecycle in a fully remote position.

Posted 5/5/2026full-timeRemote • 🇨🇦 CanadaLead💰 CA$260,000 - CA$280,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives
Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing)
Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships
Refine the brand story and ensure consistent messaging across all channels and customer touchpoints
Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation
Equip sales teams with the tools, content, and insights needed to close deals effectively
Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts
Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals

Requirements

What you’ll need

5-10 years of B2B marketing experience with at least 2-3 years in a leadership role
Proven track record of scaling marketing programs for B2B companies
Deep expertise in digital marketing, demand generation, and marketing automation (e.g., HubSpot, Marketo, Salesforce)
Strong understanding of ABM, SEO/SEM, content marketing, and customer lifecycle marketing
Experience supporting enterprise sales cycles and multi-stakeholder decision-making processes
Excellent communication, leadership, and project management skills
Data-driven mindset with a strong grasp of key performance metrics
Bachelor’s degree in Marketing, Business, Communications or related field; MBA a plus

Benefits

Comp & perks

Competitive salary and performance-based bonuses
Comprehensive health, dental, and vision insurance
Flexible remote work policy
Generous PTO
Professional development and training opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdigital marketingdemand generationmarketing automationABMSEOSEMcontent marketingcustomer lifecycle marketingcampaign performance measurement

Soft Skills

leadershipcommunicationproject managementdata-driven mindset

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBA