SVP, B2B Marketing

Propelis

B2B Marketing Leader driving growth and demand generation for Propelis, a global marketing services company. Leading high-performing teams and executing integrated marketing strategies for enterprise and mid-market space.

Posted 4/24/2026full-timeRemote • Alaska, District of Columbia, Hawaii, Maine, Mississippi, Montana, Nevada, New Hampshire, New Mexico, New York, North Dakota, Oklahoma, South Dakota, Vermont, West Virginia, Wyoming • 🇺🇸 United StatesLead💰 $200,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives.
Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing).
Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships.
Refine the brand story and ensure consistent messaging across all channels and customer touchpoints.
Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation.
Equip sales teams with the tools, content, and insights needed to close deals effectively.
Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts.
Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

Requirements

What you’ll need

5-10 years of B2B marketing experience with at least 2-3 years in a leadership role.
Proven track record of scaling marketing programs for B2B companies.
Deep expertise in digital marketing, demand generation, and marketing automation (e.g., HubSpot, Marketo, Salesforce).
Strong understanding of ABM, SEO/SEM, content marketing, and customer lifecycle marketing.
Experience supporting enterprise sales cycles and multi-stakeholder decision-making processes.
Excellent communication, leadership, and project management skills.
Data-driven mindset with a strong grasp of key performance metrics.
Bachelor’s degree in Marketing, Business, Communications or related field; MBA a plus.

Benefits

Comp & perks

Competitive salary and performance-based bonuses
Comprehensive health, dental, and vision insurance
Flexible remote work policy
Generous PTO
Professional development and training opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdigital marketingdemand generationmarketing automationABMSEOSEMcontent marketingcustomer lifecycle marketingcampaign performance measurement

Soft Skills

leadershipcommunicationproject managementdata-driven mindset

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBA