Chief Marketing Officer, CMO

Prop Firm Match

Chief Marketing Officer overseeing PFM's marketing strategy and operations for prop trading growth. Build and lead a multi-channel marketing function with a focus on brand and demand generation.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $15,000 - $25,000 per monthWebsite

About the role

Key responsibilities & impact

Bring senior marketing leadership to PFM, taking the function from a scattered set of channels into a unified, company-wide engine
Own PFM's voice in market, build out the senior marketing leadership layer
Put in place the attribution and measurement discipline the function needs to scale
Own brand positioning, voice, and visual identity
Lead PR, thought leadership, events (including Prop Firm Expo), and community presence
Manage reputation across every customer surface
Build PFM's senior network in the prop trading industry
Own growth across all channels
Set and defend CAC and payback targets
Hold the line on channel ROI
Run experimentation and budget reallocation cycles
Build out the four marketing pillars
Hire GTM Lead, PR Lead, Growth Lead
Develop and coach existing team members
Set the operating cadence for the marketing function
Own marketing performance, attribution, and budget
Partner with Insights on measurement
Reallocate spend monthly
Report marketing-sourced revenue to SLT

Requirements

What you’ll need

10+ years of progressive marketing leadership (CMO, VP Marketing, or Head of Marketing in a high-growth company)
Multi-channel fluency across brand, performance, and lifecycle - not a single-channel specialist
Strong commercial and analytical thinking - comfortable holding CAC, payback, and channel ROI targets
Team building experience - has recruited, structured, and developed a marketing function end-to-end
Audience-network fluency across social and creator platforms - PFM's reach is built natively on these surfaces, not on traditional broadcast
Comfortable with modern marketing tech, attribution tools, and AI / automation
Predominantly B2C marketing experience with comfort across B2B partnership marketing as a secondary skill
Track record of scaling marketing in a scale-up environment
Excellent async written communication - we are remote-first.

Benefits

Comp & perks

Hiring stages
Application screening
Video intro + role fit questionnaire
Discovery HR Interview
Real-world task (paid)
Functional interview with the Head of Growth
Professional interview with the CEO
Peer & values conversation
Leadership interview
Informal conversation to align on expectations
Reference check before the formal offer
Equal opportunity employer

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing leadershipbrand positioningattributionmeasurementchannel ROICAC targetspayback targetsmulti-channel marketingB2C marketingB2B partnership marketing

Soft Skills

commercial thinkinganalytical thinkingteam buildingcoachingcommunicationleadershipstrategic thinkingexperimentationbudget managementnetwork building