Prop Firm Match

Email Marketing Specialist

Prop Firm Match

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇧🇬 Bulgaria

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Job Level

Mid-LevelSenior

About the role

  • **Role mission: **
  • To leverage Prop Firm Match’s growing trader base by designing and executing targeted, data-driven email marketing campaigns that personalize communication across the buyer’s journey — improving engagement, conversion, and retention.

Requirements

  • **Top 5 Performance Objectives**
  • **1. Map and Optimize the Trader Lifecycle (First 60–90 Days)**
  • ▸ Analyze the trader’s full journey on the Prop Firm Match platform and define key communication touchpoints.
  • ▸ Develop and document tailored email sequences aligned with onboarding, engagement, and retention stages.
  • ▸ Establish KPIs for open rates, CTR, and conversion metrics for each stage of the journey.
  • **2. Build and Automate Email Campaigns (Quarter 1–2)**
  • ▸ Design and deploy automated workflows and segmented campaigns using ActiveCampaign.
  • ▸ Create dynamic tags and lists to enable personalized communication based on trader behavior and profile.
  • ▸ A/B test templates, subject lines, and CTAs to continuously improve campaign performance.
  • **3. Drive Measurable Growth in Engagement and Conversions (Quarter 2–3)**
  • ▸ Deliver consistent quarter-over-quarter increases in email engagement and platform reactivation.
  • ▸ Link campaign metrics (CTR, reactivation rate, conversion) to overall user acquisition and retention KPIs.
  • ▸ Provide actionable insights to product and growth teams based on campaign data.
  • **4. Collaborate Cross-Functionally to Align Messaging**
  • ▸ Work closely with content, product, and growth teams to ensure email messaging supports broader marketing and product launches.
  • ▸ Coordinate timing and design of campaigns tied to feature updates, promotions, or firm comparisons.
  • **5. Maintain Compliance, Consistency, and Reporting Systems**
  • ▸ Ensure GDPR compliance, clear opt-in/opt-out management, and accurate data hygiene.
  • ▸ Build and maintain weekly performance dashboards and monthly summary reports for leadership visibility.
  • ▸ Create reusable templates and documentation for scalable execution.
  • **Key traits of top performers**
  • ▸ Email Marketing Expertise: Translate strong technical knowledge of ActiveCampaign and automation tools into clear, personalized email journeys.
  • ▸ Data-Driven Mindset: Use metrics to continuously refine campaigns, not just launch them.
  • ▸ Behavioral Segmentation: Develop tagging and segmentation systems that mirror real user intent and engagement levels.
  • ▸ Cross-Functional Collaboration: Partner effectively with growth and content teams to ensure unified messaging across channels.
  • ▸ Copy & Strategy Alignment: Craft concise, engaging copy that connects with traders at different awareness stages.
  • **Before applying, please take into account that:**
  • ▸ If you don’t meet every single qualification but believe you can excel in the role based on what it requires — we encourage you to apply.
  • ▸ We are an equal opportunity employer and welcome applicants from all backgrounds, experiences, and perspectives.
  • ▸ Even if it’s not listed as a formal requirement, we truly value candidates who have clear familiarity with the prop trading industry and us, our mission and what we do.
  • **Hiring Process**
  • We keep our process simple, transparent, and respectful of your time. Here’s what to expect:
  • - Video Self-Introduction: A short asynchronous video where you introduce yourself, share your background, and reflect your communication style and personality.
  • - HR Deep Dive: A focused conversation exploring your career journey, motivation, and alignment with how we operate at Prop Firm Match Global FZCO.
  • - Professional Interview with Head of Content – Gabrielle Marie Pelaez Sanchez: A 30-minute discussion on your professional achievements, approach to strategy execution, and ability to drive growth through content and SEO alignment.
  • - (Optional) Task: A short, role-specific challenge designed to showcase your thinking, creativity, and approach to real job scenarios.
  • - (Optional) Interview with Top Management: A strategic conversation to explore long-term collaboration potential, cross-departmental mindset, and leadership approach.
  • - Offer Stage: If successful, we’ll start with an informal offer discussion, followed by a formal written offer.
Benefits
  • **Why Join Prop Firm Match Global FZCO?**
  • ▸ Contribute to a growing platform shaping the future of proprietary trading
  • ▸ Work within a flat, collaborative team where your input is valued
  • ▸ Competitive compensation, including base pay and benefits
  • ▸ 100% medical, dental, and vision coverage (U.S. only), including gender-affirming care
  • ▸ Flexible PTO including sick time, holidays, refresh days, and sabbatical leave after five years
  • ▸ Work remotely with the flexibility you need to maintain balance and focus.
  • ▸ A professional, transparent, and healthy work environment that values both results and people.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingdata analysisA/B testingcampaign automationsegmentationKPI establishmentperformance reportingcopywritingGDPR compliancedynamic tagging
Soft skills
data-driven mindsetcross-functional collaborationcommunicationstrategic thinkingproblem-solvingcreativityadaptabilityattention to detailinterpersonal skillsorganizational skills