Senior Partner Marketing – Field Activation Manager

Proofpoint

Senior Partner Marketing & Field Activation Manager for EMEA focusing on partner programs and lead generation. Collaborating with sales and marketing teams to enhance campaign effectiveness and drive sales initiatives.

Posted 5/12/2026full-timeMunich • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Plan and run partner-led webinars into strategic partner install bases and shared prospect lists.
Deliver roundtables with key and strategic partners.
Produce a podcast series with partner executives to amplify joint value and extend reach.
Flex into EMEA field activation for ABM programs when capacity allows.
Use AI tools to accelerate campaign build, content production, partner enablement, and reporting.
Track channel contribution to pipeline with clear attribution back to campaign source.
Manage contra and co-marketing budgets with named partners and report on program outcomes.

Requirements

What you’ll need

6 to 8+ years in B2B marketing with a focus on partner marketing, co-marketing, or integrated channel programs in enterprise tech.
Proven experience running partner webinars, roundtables, and joint content programs end to end.
Comfort producing podcast or content series with senior external voices.
AI-native: builds and runs marketing programs with AI tools by default, not as an add-on.
Strong stakeholder management across channel, sales, and marketing teams.
Organisational skills and ability to create and roll-out simple processes to help structure our cross-functional communications, campaigns and reporting requirements.
Hands-on with AI Tools, Salesforce and Marketo.

Benefits

Comp & perks

Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingpartner marketingco-marketingintegrated channel programscampaign managementcontent productionpodcast productionstakeholder managementprocess creationreporting

Soft Skills

organizational skillscommunication skillscross-functional collaborationstrategic thinkingflexibility