Proofpoint

Senior Product Marketing Manager, Customer Retention

Proofpoint

full-time

Posted on:

Location Type: Hybrid

Location: California, Colorado, Illinois, Washington • 🇺🇸 United States

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Salary

💰 $132,225 - $193,930 per year

Job Level

Senior

About the role

  • Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
  • Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
  • Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
  • Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention
  • Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
  • Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
  • Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value.
  • Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics.

Requirements

  • 6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior-level or strategic role.
  • Strong ability to translate complex product capabilities into compelling, customer-centric messaging
  • Strong understanding of email security challenges, including phishing, malware and BEC
  • Demonstrated experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
  • Excellent written, visual and verbal communication skills with the ability to create compelling, value-based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
  • Exceptional cross-functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
  • Analytical mindset with a bias toward action and getting things done
  • Ability to work independently and adapt quickly
  • BS/BA required, preferably in business or technical concentration.
Benefits
  • Competitive compensation
  • Comprehensive benefits
  • Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential.
  • Flexible work environment: [Remote options, hybrid schedules, flexible hours, etc.]
  • Annual wellness and community outreach days
  • Always on recognition for your contributions
  • Global collaboration and networking opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinglifecycle marketingcustomer marketingretention strategiespost-sale engagement strategiesemail securityphishingmalwareBECKPI monitoring
Soft skills
communication skillscross-functional collaborationstakeholder managementanalytical mindsetindependenceadaptabilitycontent creationcustomer-centric messagingstrategic thinkingaction-oriented
Certifications
BS/BA in businessBS/BA in technical concentration