B2B Lead Generation, Marketing Manager

Prometeo Talent

B2B Lead Generation & Marketing Manager building qualified pipeline for a US IT infrastructure and data protection provider across LATAM. Running campaigns, nurturing leads, and enabling sales meetings.

Posted 8/14/2026full-timeRemote • 💃 Anywhere in Latin AmericaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lead generation strategies, particularly within technology and IT services sectors, while effectively managing CRM tools like Salesforce and HubSpot. Proficient in creating targeted campaigns and nurturing qualified leads to drive sales outcomes.

Highest-signal resume keywords

B2B Lead GenerationSalesforce ExperienceLinkedIn Sales NavigatorDigital Campaign ManagementAdvanced English Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead Generation StrategiesCampaign TrackingContent CreationLead NurturingBuyer Persona DevelopmentMarket Development Funds ManagementEmail MarketingOutbound B2B OutreachData Protection SolutionsCloud Solutions

Soft Skills

ProactiveResults-OrientedAutonomous

Tools & Technologies

SalesforceHubSpotLinkedInEmail Marketing ToolsDigital Marketing Platforms

Industry Keywords

Managed ServicesIT InfrastructureCybersecuritySaaSCloudTechnology VendorsFreelancer CoordinationAgency CollaborationBackup SolutionsDisaster Recovery

Tech Stack

Tools & technologies

AWSCloudCyber Security

About the role

Key responsibilities & impact

Develop and execute B2B lead generation strategies across LinkedIn and other relevant channels
Define ideal customer profiles, target industries, buyer personas, pain points, campaigns, and messaging
Conduct initial prospect conversations, assess fit, nurture qualified leads, and hand opportunities to sales
Maintain visibility into leads after handoff and follow up with sales on meeting outcomes
Identify content needs, create materials, or coordinate freelancers/agencies
Manage lead capture, nurture workflows, and campaign tracking in Salesforce/HubSpot
Monitor CTR, CPL, qualified leads, meetings, pipeline contribution, and ROI
Coordinate co-branded campaigns with vendor partners and maximize Market Development Funds (MDF)

Requirements

What you’ll need

Academic background in marketing
3+ years of experience in B2B lead generation, preferably in technology, IT services, managed services, SaaS, cybersecurity, infrastructure, cloud, or related industries
Advanced English level
Hands-on experience with LinkedIn Sales Navigator, email marketing, digital campaigns, or outbound B2B outreach
CRM experience, such as Salesforce or HubSpot
Demonstrated ability to generate qualified B2B leads and sales meetings
Highly autonomous, proactive, and results-oriented, with ability to own the lead-generation process
Understanding of managed services, IT infrastructure, cybersecurity, data protection, backup/disaster recovery, cloud, or storage solutions preferred
Experience with technology vendors such as Cohesity, Rubrik, Pure Storage, Cisco, AWS, or similar preferred
Experience working with freelancers, agencies, or external content creators preferred

Benefits

Comp & perks

100% remote
PTO
Paid local public holidays
Sick days
Base Salary in USD + Performance-Based Incentives