Promenade Group

Social Media Manager

• Develop and manage B2B social media strategies and content calendars for BloomNation, Promenade, and Floom.
• Create and publish engaging, on-brand content that positions each brand as an industry leader in local business growth and technology.
• Write compelling, platform-appropriate copy for LinkedIn, Instagram, Facebook, TikTok, and Threads.
• Collaborate with the Head of Marketing to align social storytelling with brand positioning, campaigns, and launches.
• Develop and maintain a consistent brand voice across all channels.
• Track performance metrics (engagement, reach, traffic, conversions) and adjust strategy based on insights.
• Lead the development of social media partnerships with industry influencers, creators, and strategic brand partners.
• Identify, vet, and collaborate with key voices in the floral, restaurant, and small business communities to amplify reach and engagement.
• Manage partnership content calendars, co-marketing opportunities, and sponsored collaborations.
• Oversee the B2C Social Media Services provided to partner businesses through Promenade/BloomNation Marketing.
• Manage and mentor two Social Media Coordinators, providing creative direction, performance feedback, and campaign alignment.
• Ensure the B2C content team maintains quality, timeliness, and adherence to brand standards across 300+ client accounts.
• Collaborate with internal design, copy, and marketing teams to streamline creative production and scheduling workflows.
• Work closely with the Head of Marketing on integrated campaigns, content pillars, and paid social initiatives.
• Contribute to company-wide initiatives including product launches, events, webinars, and partner spotlights.
• Align social content strategy with PR, email, and paid efforts for cohesive storytelling and message amplification.
• Manage monthly analytics and reporting across B2B and B2C accounts.
• Present social performance insights and recommendations to leadership.
• Continuously identify emerging social trends and platforms relevant to small business, floral, and restaurant verticals.