Project Kitty Hawk

Administration

• Administer all employee benefits programs including health insurance, retirement plans, wellness programs, and other company-sponsored benefits with meticulous attention to detail
• Conduct regular audits of benefits data, enrollment records, and documentation to ensure 100% accuracy and identify discrepancies proactively
• Review and verify all benefits-related transactions, communications, and documentation before dissemination to employees
• Maintain quality control processes to prevent errors in benefits enrollment, changes, and terminations
• Partner closely with our insurance broker on renewals, open enrollment, and compliance
• Monitor legislative changes and proactively assess their impact on company benefits programs and policies
• Coordinate with background check vendors and follow up on any discrepancies or delays
• Ensure all pre-employment requirements are satisfied and documented prior to start dates
• Create and maintain organized onboarding files with all required documentation
• Track leave eligibility, usage, and return-to-work dates with precision

Benefits Administrator – Part Time

Performance Marketing

• Manage end-to-end paid media strategy and execution across a full-funnel mix, including: High-intent, down-funnel paid search and conversion-focused campaigns and upper-funnel awareness and demand-generation campaigns across paid social, forums, and other platforms
• Translate enrollment goals, program demand, and partner brand considerations into tailored channel strategies and performance plans.
• Ensure campaign structure, messaging, and targeting align with institutional brand standards and program positioning.
• Actively monitor and optimize campaigns to improve CPL, CPA, conversion rates, and lead quality.
• Reallocate spend based on performance trends, program priorities, and seasonal enrollment cycles.
• Identify underperforming tactics quickly and pivot strategy to maximize efficiency and impact.
• Design and optimize campaigns using advanced targeting tactics, including geotargeting, geofencing, remarketing, and retargeting.
• Develop audience strategies that balance reach, intent, and efficiency across the funnel.
• Continuously refine targeting and segmentation to improve lead quality and conversion performance.
• Evaluate, test, and scale new paid media platforms, formats, and channels based on program-specific and partner-specific needs.
• Identify when more targeted or alternative approaches are appropriate to test.
• Apply a disciplined test-and-learn framework to assess impact, efficiency, and scalability before broader investment.
• Partner closely with SEO and content teams to evaluate paid vs. organic opportunity by program, keyword, and market.
• Adjust paid media investment as organic performance improves to lower overall cost of acquisition.
• Collaborate with web and CRO teams to improve landing pages, conversion paths, messaging, and forms based on performance data.
• Support experimentation efforts including A/B testing of creative, landing pages, and funnel flows.
• Analyze full-funnel performance from click through enrollment to identify trends, gaps, and optimization opportunities.
• Provide clear, actionable insights and recommendations to marketing leadership and internal stakeholders.
• Partner with admissions and analytics teams to assess lead quality, speed-to-lead, and downstream outcomes.
• Support evaluation of new program opportunities by analyzing search demand, keyword volume, audience intent, and competitive density.
• Partner with marketing leadership and business development to develop lead volume, CPL, and enrollment projections for prospective programs.
• Use paid media and search insights to inform go-to-market recommendations, channel mix, and budget expectations.
• Identify early indicators of program risk or opportunity based on market signals and performance benchmarks.
• Collaborate closely with the Director/Head of Marketing on strategy, planning, and forecasting.
• Align with admissions teams to ensure paid media supports conversion efficiency and enrollment goals.

Benefits Administrator – Part Time

Director, Paid Media – Performance Marketing