Growth Marketing Lead

Progressive Leasing

Growth Marketing Lead driving brand discovery and engagement at Four. Focused on Gen Z and modern marketing strategies while leveraging AI for growth.

Posted 7/22/2026full-timeRemote • Florida • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive organic growth strategies, leveraging AI tools for content production, and managing social media channels to drive engagement and community building. Proficient in data-driven decision-making and compliance with regulatory requirements in marketing.

Highest-signal resume keywords

Organic Growth StrategyAI Tools FluencySocial Media ManagementContent System DevelopmentRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCampaign ManagementData AnalysisAudience SegmentationPerformance Metrics Definition

Soft Skills

Community ManagementCollaborationCreative Problem SolvingCommunication

Tools & Technologies

GitJiraSlackSocial Listening ToolsContent Automation Tools

Industry Keywords

MarketingAdvertisingBrand ManagementGen Z EngagementCompliance Guidelines

About the role

Key responsibilities & impact

Own Four's organic growth strategy end-to-end — full-funnel from awareness to install to first order to repeat purchase — and translate company goals into a growth roadmap with measurable targets
Own the brand-as-growth thesis: move Four from "a payment app" to a brand shoppers choose to follow, grounded in how people — with a heavy emphasis on Gen Z and emerging customer segments — actually discover and stick with brands
Make Four's unique product offerings clear to shoppers — what Four does today and what's coming next — and articulate how Four differs from the competition and why it's the ideal way for people to pay
Define the audiences, cultural territories, and content pillars that earn attention, and decide where to lean in, where to experiment, and where to walk away
Partner with the broader team to connect growth initiatives to real business outcomes — installs, activated shoppers, and revenue, not vanity metrics
Own and extend Four's automated content pipeline — real-time trend intelligence, content-brief generation, AI video and carousel production, compliance gating, and delivery — so it reliably produces the right content at the right moment
Run a daily content motion across Instagram, TikTok, Facebook, and emerging channels, keeping quality and cultural relevance high while volume scales
Continuously improve the engine — output quality, production cost, compliance coverage — so every run is better than the last, and document the playbooks and learnings in four-os so the system appreciates over time
Evaluate and adopt emerging AI creation tools, and fold the ones that earn their place into the pipeline
Own Four's brand voice and visual identity in practice — the standard for what Four sounds and looks like across every customer touchpoint
Grow and engage Four's social communities, building a genuine two-way layer (community management and on-brand, compliant engagement) rather than a one-way broadcast
Lead the organic engagement-and-recovery playbook that rebuilds reach and turns the audience into a community
Use social listening across channels to understand what shoppers love, what confuses them, and what they wish Four did — and feed those insights back to Product so the experience keeps improving and the install base grows more easily
Build and run Four's creator and influencer program — identify and brief the right micro-creators, activate them, manage budget, and turn social proof into reach Four can't manufacture on its own
Define the metrics that matter — reach, engagement, install, conversion, creator efficiency — and build the reporting that gives the team real-time visibility into what's working
Run a disciplined test-and-learn loop: form a hypothesis, ship it, read the result, and scale, iterate, or kill on evidence
Partner with paid acquisition and data on attribution and ROAS so every growth decision is grounded in real unit economics
Partner closely with Compliance and Legal so that regulatory requirements — FTC endorsement and advertising guidelines, state disclosure rules, and BNPL-specific obligations — are built into the content workflow as a seamless step, not a bottleneck
Maintain an auditable record of marketing approvals, and keep the pipeline's automated compliance guardrails current as rules evolve

Requirements

What you’ll need

A degree in marketing, advertising, communications, or a related field — or equivalent demonstrated capability
Demonstrated experience owning a modern marketing motion end-to-end — building content systems, running social channels, and shipping real campaigns through an internship, a personal venture, or a prior role
Hands-on fluency with AI tools as build instruments: you orchestrate them to produce finished work and entire systems, not just casual prompting
A portfolio of shipped work — content that went live, systems you built, and results you can point to
Comfortable with technology-company tools: Git, Jira, Slack, and similar platforms are part of your workflow
A bias toward going and getting the data you need to make a decision, rather than waiting for someone to hand it to you

Benefits

Comp & perks

Full Health Benefits: Medical/Dental/Vision/Life Insurance + Paid Parental Leave
Company Matched 401k
Paid Time Off + Paid Holidays + Paid Volunteer Hours
Employee Stock Purchase Program
Tuition Reimbursement
Charitable Gift Matching
Job required equipment and services