Progressive Leasing

Director, Customer Journey Analytics – Testing

Progressive Leasing

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

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Job Level

Lead

About the role

  • Lead, develop and mentor strategic Site Analytics team initiatives to generate actionable recommendations that drive business performance and profitability, fostering a culture of excellence.
  • Serve as the internal subject matter expert for all Customer Journey Analytics efforts, supporting both foundational analytics and growth-focused activities to meet evolving industry best practices.
  • Manage relationships with key analytics partners, including Adobe, FullStory, and external analytics agencies, driving full utilization of market-leading tools to generate actionable insights and business impact.
  • Oversee comprehensive eCommerce conversion analysis and reporting, informing decisions on site navigation, promotions, and content optimization to meet conversion, demand and revenue goals.
  • Oversee site personalization and product recommendations initiatives to deliver relevant experiences and drive revenue growth.
  • Collaborate with internal teams to integrate data across platforms and automate reporting processes, reflecting the market’s emphasis on AI, operational efficiency and scalable analytics.
  • Direct website tagging, third-party pixel implementation, ad hoc data analysis, and site optimization activities to ensure accurate measurement and compliance.
  • Develop and manage testing strategies to enhance site performance and inform recommendations for web business growth, in line with market requirements for continuous improvement.
  • Monitor and analyze KPIs to understand user behavior, assess performance, and provide feedback for ongoing optimization, supporting the market’s focus on data-driven customer experience enhancements.
  • Identify and address traffic trends by channel, site abandonment issues, and conversion opportunities, ensuring alignment with industry benchmarks for e-commerce performance.
  • Stay current with emerging trends and best practices in customer measurement strategies, maintaining a competitive edge in the marketplace.

Requirements

  • Bachelor's degree or equivalent experience in an analytics role.
  • 7-10 years’ experience in multiple web analytics tools such as Adobe Analytics and/or Google Analytics
  • Experience working with large data sets, writing queries, and structuring reports.
  • Ability to interact with Senior Leadership Team to advocate and influence solutions to grow business
  • Strong understanding and experience in conducting A/B and multivariate tests for e-commerce sites
  • In-depth understanding of page optimization and website personalization
  • Outstanding written/verbal communication skills with experience distilling and presenting complex quantitative analysis
  • Comfortable working in and coaching team in quick turnaround times
  • Strong organizational and time-management skills, with the capability to thrive in a high performing work environment.
Benefits
  • Competitive compensation
  • Full Health Benefits: Medical/Dental/Vision/Life Insurance
  • Company Matched 401k
  • Paid Time Off + Paid Holidays + Paid Volunteer Time
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web analyticsA/B testingmultivariate testingdata analysisdata reportingquery writingeCommerce conversion analysissite optimizationcustomer journey analyticsdata integration
Soft Skills
leadershipmentoringcommunicationorganizational skillstime managementcollaborationadvocacyinfluencingproblem-solvingadaptability