AI-First Marketing Leader
Progressive Leasing
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Own Four’s marketing strategy across acquisition, retention, brand, and revenue growth
- Define target audiences, customer segments, and lifecycle journeys using behavioral and performance data
- Set and manage marketing budgets, forecasting spend against acquisition targets and ROAS goals
- Develop and maintain a marketing roadmap aligned with company priorities
- Partner with cross‑functional leaders to translate business objectives into measurable marketing initiatives
- Own Four’s presence in AI‑powered discovery so that when consumers ask LLMs about BNPL options, Four is the first and best answer
- Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, Apple Search Ads, and emerging channels
- Build and manage AI‑driven workflows for bidding, targeting, and creative optimization
- Own attribution modeling and marketing analytics to understand performance drivers
- Monitor and improve key metrics including CAC, ROAS, conversion rates, and funnel efficiency
- Test new channels and tactics aggressively, scaling what works and cutting what does not
- Create compelling content across social, video, email, landing pages, app store assets, and more
- Build and maintain Four’s brand voice and visual identity across all touchpoints
- Design content strategies that enable rapid learning, iteration, and sustained relevance
- Manage social media presence with a focus on engagement and community building
- Produce content that resonates with shoppers seeking a smarter, more transparent way to pay
- Architect AI agent workflows that automate content creation, campaign management, audience segmentation, reporting, and competitive intelligence
- Use and extend Four’s internal AI operating system to capture marketing knowledge and performance insights
- Build dashboards and automated reporting for real‑time visibility into results
- Evaluate and adopt emerging AI marketing tools and platforms
- Document workflows and learnings so the marketing system compounds over time
- Partner closely with Compliance and Legal to ensure all marketing activities meet regulatory requirements
- Understand the regulatory landscape for BNPL and consumer financial products
- Embed compliance review directly into marketing workflows
- Maintain auditable records of marketing approvals and reviews
Requirements
- 4+ years of experience in marketing with ownership of both paid and organic strategies
- Proven success operating as a full-stack marketer in a lean or early‑stage environment
- Strong ability to source, analyze, and act on data independently
- Hands‑on experience with Meta Ads Manager, Google Ads, and TikTok Ads
- Demonstrated strength in creative development with a portfolio of written or visual work
- Advanced use of AI tools for content creation, automation, and analysis
- Comfort working with modern technology tools such as Git, Jira, and Slack
- Experience in fintech, financial services, or regulated industries strongly preferred
Benefits
- Competitive compensation
- Opportunity for leadership growth
- Medical, dental, vision, and life insurance
- Paid parental leave
- Company‑matched 401(k)
- Paid time off, holidays, and volunteer hours
- Employee resource groups
- Employee stock purchase program
- Tuition reimbursement
- Charitable gift matching
- Required job equipment and services
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategycustomer segmentationattribution modelingmarketing analyticspaid campaignscontent creationAI-driven workflowsdata analysiscreative developmentperformance metrics
Soft Skills
cross-functional collaborationcommunity buildingengagementiterationindependent actionstrategic thinkingcommunicationleadershipproblem-solvingadaptability