Progressive Leasing

B2B Marketing Leader

Progressive Leasing

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

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Job Level

Senior

About the role

  • Own demand generation strategy across digital, paid, email, content, and events
  • Optimize lead acquisition, conversion, and pipeline velocity
  • Manage and improve MQL performance
  • Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas
  • Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies
  • Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence.
  • Lead end-to-end campaign development (strategy → execution → measurement)
  • Ensure integrated execution across channels (digital, content, paid, partner)
  • Oversee campaign reporting and performance optimization
  • Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
  • Establish clear performance dashboards tied to revenue outcomes
  • Continuously test and optimize campaigns for efficiency and effectiveness
  • Use AI‑enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency — so we can move quickly without sacrificing quality.

Requirements

  • 8-10 + years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer‑focused products).
  • Proven experience leading demand generation and pipeline growth
  • Strong understanding of integrated marketing strategy
  • Data-driven mindset with strong analytical skills
  • Proficient in Salesforce and Marketo
  • Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging.
  • Organized, detail‑oriented, and able to manage multiple workstreams at once.
  • Bachelor’s degree in business or a closely related field, or equivalent relevant experience.
Benefits
  • Hybrid work model (Onsite/Offsite)
  • Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
  • 401k Retirement Plan
  • Paid Time Off
  • Career Development
  • Employee Purchase Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationlead acquisitionconversion optimizationB2B marketing campaignscampaign developmentperformance optimizationSEO best practicesdata analysissegmentation strategiesreporting metrics
Soft Skills
analytical skillscommunication skillsorganizational skillsdetail-orientedstrategic thinkingworkflow efficiencycollaborationtime managementproblem-solvingadaptability