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Senior Director, Product Marketing – INFRA 360
ProgressSenior Director of Product Marketing leading global go-to-market strategy for Progress INFRA. Overseeing strategy, revenue performance, and market positioning for enterprise infrastructure products.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Enterprise Infrastructure Software Product Marketing, with a strong focus on go-to-market strategy, competitive positioning, and leveraging AI tools for market intelligence and sales enablement. Proven ability to drive revenue growth through strategic partnerships and integrated marketing execution across multiple teams.
Highest-signal resume keywords
Enterprise Infrastructure Software Product MarketingGo-To-Market StrategyCompetitive PositioningAI Tools for Market IntelligenceWin/Loss Program Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingSaaS TransitionPortfolio ConsolidationCategory Narrative DevelopmentCompetitive Intelligence Orchestration
Soft Skills
Strategic Partnership CultivationCross-Functional CollaborationLeadership
Tools & Technologies
AI ToolsMarket Intelligence Systems
Certifications & Qualifications
Bachelor's DegreeMBA or Advanced Technical/Business Degree
Industry Keywords
Demand GenerationSales EnablementCustomer AdvocacyField MarketingProduct Management
About the role
Key responsibilities & impact- Define and own the unified INFRA 360 positioning framework that connects product capabilities to enterprise priorities
- Ensure the platform narrative is the organizing principle for all go-to-market strategy, sales plays, competitive positioning, and field enablement.
- Build and maintain a competitive intelligence function powered by AI tools for signal ingestion and pattern detection.
- Cultivate and own relationships with leading infrastructure analysts to shape Progress INFRA category perception.
- Establish a rigorous win/loss system to understand why deals close or slip and use findings to improve positioning.
- Drive marketing contribution to pipeline, ARR, and revenue OKRs in partnership with Demand Gen, Sales, and Channel teams.
- Deliver sales plays, technical messaging, competitive assets, discovery frameworks, demo narratives, and enablement content that improve win rates.
- Build customer proof, ROI narratives, outcome stories, and technical validation assets that support competitive displacement, SaaS migration, and expansion.
- Architect how PMK workflows leverage AI for research, competitive synthesis, content orchestration, localization, and sales enablement.
- Lead integrated execution across Demand Gen, Digital, Customer Advocacy, Partner Marketing, Field Marketing, and Product teams.
Requirements
What you’ll need- 10+ years of Enterprise Infrastructure software product marketing
- Bachelor's degree required; MBA or advanced technical/business degree preferred
- 7+ years leading and scaling strategic product marketing functions in global, matrixed enterprise environments
- Proven success leading GTM for complex, technical product portfolios in competitive or rapidly evolving markets
- Experience driving a SaaS transition, portfolio consolidation, or platform-level go-to-market strategy
- Demonstrated mastery of April Dunford-style competitive positioning and category narrative development
- Proven track record of cultivating strategic partnerships with industry analysts (Gartner, Forrester, IDC)
- Experience using AI tools to transform PMK workflows—competitive intelligence orchestration, research synthesis, and sales enablement
- Strong understanding of win/loss programs and operationalizing market intelligence for strategic decision-making
- Proven partnership across Product, Engineering, Sales, Finance, Customer Success, Demand Generation, and Executive Leadership.
Benefits
Comp & perks- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan.
- Tuition Reimbursement program.
- Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
- Flexible paid vacation time, paid day off for your birthday, and company holidays.
- A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.