Marketing Campaign Manager – B2G

Progress

Marketing Campaign Manager devising B2G marketing plans for federal agencies. Collaborating with various teams to optimize campaign performance in a hybrid role.

Posted 7/14/2026full-timeVienna • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $118,150 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in federal marketing and public sector campaigns, with a strong focus on compliance regulations and campaign performance metrics. Proven ability to develop integrated marketing plans and optimize strategies for federal audiences while managing multiple projects effectively.

Highest-signal resume keywords

Federal Marketing ExperienceCampaign Performance Metrics OwnershipUnderstanding of Federal ProcurementProject Management SkillsData Analysis Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated Marketing PlansCampaign OptimizationAccount-Based MarketingField Events PlanningPerformance Reporting

Soft Skills

Excellent CommunicationCreative Campaign DevelopmentCross-Functional Team InfluenceAbility to Thrive in Fast-Paced Environments

Industry Keywords

Public Sector CampaignsBusiness-to-Government MarketingCompliance RegulationsLegislative TrendsCapture Strategy

About the role

Key responsibilities & impact

Devise integrated marketing plans targeting federal agencies, defense and public sector, factoring in customer pain points, procurement cycles, compliance needs, legislative trends, and capture strategy
Collaborate with Corporate Communications for branding, awareness, and thought-leadership campaigns
Collaborate with sales, product marketing, government affairs, campaign operations, and external agencies or partners—to build integrated campaign plans, unify messaging, and maximize reuse of assets across programs
Monitor and analyze campaign performance, and continuously optimize tactics, audiences, and channels while reporting pipeline contribution, conversion, and ROI to leadership
Meet pipeline and acquisition targets by leveraging account-based marketing, aligned capture/campaign plays, field events, and other demand-generation tactics specifically tailored for federal audiences

Requirements

What you’ll need

5+ years proven experience in federal marketing, public sector campaigns, or business-to-government (B2G) marketing, including ownership of campaign performance metrics
Strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies
Excellent communication, project management, and data analysis skills, with the ability to manage simultaneous campaigns and field programs end-to-end
Ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment
US Citizenship required due to federal group and system access areas.

Benefits

Comp & perks

Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan)
Tuition Reimbursement program
Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance
Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
Flexible paid vacation time, paid day off for your birthday, and company holidays
A variety of leave plans, including Parental Leave
Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health