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Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Strategically own the design, execution and optimization of demand generation campaigns that meet business objectives.
- Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Strategic Awareness and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
- Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
- Work with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
- Collaborate with Product Marketing and Strategic Awareness to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
- Collaborate with the Web & Ecommerce Manager on designing business requirements for improvements in the web journeys.
- Collaborate cross-functionally with Sales, Digital Analytics and Growth teams to optimize the end-to-end marketing and sales funnel, improve lead quality, and maximize ROI.
- Proficiency in leveraging AI tools across the marketing lifecycle, driving efficiency, improving performance, and integrating AI into campaign workflows with sound judgment and accountability.
- Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.
- Influence strategy and continuous campaigns improvement by delivering actionable insights, identifying growth opportunities, and introducing innovative programs that enhance demand generation performance at scale.
Requirements
What you’ll need- 6+ years of experience and a proven track record in designing and delivering campaigns that engage and convert
- Intermediate to advanced knowledge and 5+ years of experience in managing SEO/SEM, email and/or display and paid social advertising campaigns
- Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
- Experience in cross-functional collaboration with Product Marketing and Sales
- Experience in handling projects with multiple stakeholders successfully and delivering within timelines
- Experience working with Salesforce
- Curiosity, ownership mindset, self-drive and attention to detail
- Thrive in a fast-paced, evolving market environment, demonstrating agility and the ability to quickly adapt strategies and execution in response to changing business needs and market dynamics.
Benefits
Comp & perks- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
- 30 days paid annual vacation
- An extra day off for your birthday
- 2 additional days off for volunteering
- Premium healthcare and dental care coverage
- Additional pension insurance
- Well-equipped gym on-site with CrossFit equipment and a climbing wall
- Co-funded Multisport card
- Flexible working hours and generous work-from-home allowance
- Free underground parking with a designated space for bikes and electric scooters
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Campaign DesignPerformance OptimizationEmail MarketingPaid Social AdvertisingData AnalysisSEO ManagementSEM ManagementContent CreationLead GenerationMarketing Measurement
Soft Skills
CuriosityOwnership MindsetSelf-DriveAttention to DetailAgility