Senior Campaign Manager

Progress

Senior Campaign Manager at Progress, focused on designing and optimizing demand generation campaigns. Collaborating with global teams to drive business growth in developer tooling.

Posted 6/29/2026full-timeSofia • 🇧🇬 BulgariaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and executing demand generation campaigns, leveraging data insights, and collaborating cross-functionally to optimize marketing strategies. Proficient in managing SEO/SEM, email, and paid social advertising campaigns while utilizing AI tools to enhance performance and efficiency.

Highest-signal resume keywords

Demand Generation Campaign ManagementSEO/SEM ManagementCross-Functional CollaborationSalesforce ExperienceData-Driven Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DesignPerformance OptimizationEmail MarketingPaid Social AdvertisingData AnalysisSEO ManagementSEM ManagementContent CreationLead GenerationMarketing Measurement

Soft Skills

CuriosityOwnership MindsetSelf-DriveAttention to DetailAgility

Tools & Technologies

AI ToolsSalesforceDigital AnalyticsMarketing Automation PlatformsEcommerce Platforms

Industry Keywords

Go-to-Market StrategyMulti-Channel CampaignsBuyer JourneyStakeholder ManagementVendor Management

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Strategically own the design, execution and optimization of demand generation campaigns that meet business objectives.
Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Strategic Awareness and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
Work with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
Collaborate with Product Marketing and Strategic Awareness to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
Collaborate with the Web & Ecommerce Manager on designing business requirements for improvements in the web journeys.
Collaborate cross-functionally with Sales, Digital Analytics and Growth teams to optimize the end-to-end marketing and sales funnel, improve lead quality, and maximize ROI.
Proficiency in leveraging AI tools across the marketing lifecycle, driving efficiency, improving performance, and integrating AI into campaign workflows with sound judgment and accountability.
Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.
Influence strategy and continuous campaigns improvement by delivering actionable insights, identifying growth opportunities, and introducing innovative programs that enhance demand generation performance at scale.

Requirements

What you’ll need

6+ years of experience and a proven track record in designing and delivering campaigns that engage and convert
Intermediate to advanced knowledge and 5+ years of experience in managing SEO/SEM, email and/or display and paid social advertising campaigns
Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
Experience in cross-functional collaboration with Product Marketing and Sales
Experience in handling projects with multiple stakeholders successfully and delivering within timelines
Experience working with Salesforce
Curiosity, ownership mindset, self-drive and attention to detail
Thrive in a fast-paced, evolving market environment, demonstrating agility and the ability to quickly adapt strategies and execution in response to changing business needs and market dynamics.

Benefits

Comp & perks

Generous remuneration package
Employee Stock Purchase Plan Enrollment
30 days paid annual vacation
An extra day off for your birthday
2 additional days off for volunteering
Premium healthcare and dental care coverage
Additional pension insurance
Well-equipped gym on-site with CrossFit equipment and a climbing wall
Co-funded Multisport card
Flexible working hours and generous work-from-home allowance
Free underground parking with a designated space for bikes and electric scooters