Progress

Campaign Manager, Demand Generation

Progress

full-time

Posted on:

Location Type: Hybrid

Location: Sofia • 🇧🇬 Bulgaria

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Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • Strategize, execute, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
  • Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Strategic Awareness, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
  • Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
  • Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
  • Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
  • Collaborate with PMK and Strategic Awareness to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
  • Collaborate with the Web & Ecommerce Manager on designing business requirements for improvements in the web journeys.
  • Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business.
  • Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.

Requirements

  • 6+ years of experience and a proven track record in designing and delivering campaigns that engage and convert
  • Intermediate to advanced knowledge and 4+ years of experience in managing SEM campaigns
  • Knowledge in managing SEO, email and/or display and paid social advertising campaigns is considered a big plus
  • Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
  • Experience in cross-functional collaboration with Product Marketing and Sales
  • Experience in handling projects with multiple stakeholders successfully and delivering within timelines
  • Experience working with Salesforce
  • Curiosity, self-drive and attention to detail
  • Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key
Benefits
  • Generous remuneration package
  • Employee Stock Purchase Plan Enrollment
  • 30 days paid annual vacation
  • An extra day off for your birthday
  • 2 additional days off for volunteering
  • Premium healthcare and dental care coverage
  • Additional pension insurance
  • Well-equipped gym on-site
  • Co-funded Multisport card
  • Daycare Center for your little ones onsite
  • Flexible working hours and the opportunity to work from home.
  • Free underground parking with designated space for bikes and electric scooters

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationcampaign managementSEMSEOemail marketingdisplay advertisingpaid social advertisingdata analysisproject managementGo-to-Market strategy
Soft skills
collaborationcuriosityself-driveattention to detailflexibilityability to thrive in fast-paced environmentscross-functional teamworkstakeholder managementcommunicationstrategic thinking