Performance Marketing

• Strategize, execute, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
• Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Strategic Awareness, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
• Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
• Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
• Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
• Collaborate with PMK and Strategic Awareness to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
• Collaborate with the Web & Ecommerce Manager on designing business requirements for improvements in the web journeys.
• Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business.
• Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.

Campaign Manager, Demand Generation

Campaign Manager – Maternity Cover

Executive Assistant – VP Sales & Performance Marketing