Marketing Manager – B2G

Progress

Business to Government Marketing Manager at Progress, enhancing federal marketing campaigns and driving demand generation strategies. Collaborates with cross-functional teams and manages multi-channel marketing initiatives.

Posted 6/13/2026full-timeVienna • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $118,150 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Devise integrated marketing plans targeting federal agencies, factoring in customer pain points, procurement cycles, compliance needs, legislative trends, and capture strategy
Collaborate with Product Marketing and Corporate Communications for branding, awareness, and thought-leadership campaigns by crafting narratives and campaign themes that align with federal priorities
Manage and execute multi-channel field and digital campaigns, including live events, executive briefings, trade shows, webinars, email, paid media, and sponsorships to generate demand
Collaborate with cross-functional teams—sales, product, government affairs, campaign operations, and external agencies or partners—to build integrated campaign plans, unify messaging, and maximize reuse of assets across programs
Analyze market and competitive data, monitor campaign performance, and continuously optimize tactics while reporting pipeline contribution, conversion, and ROI to leadership
Influence and educate internal stakeholders on federal market conditions, campaign insights, and opportunity health, adapting strategies as regulations, priorities, or agency needs evolve
Work with product marketing and select third parties to create, localize, and publish content for federal-focused campaigns across digital channels, print, and public relations, supporting launches and solution messaging that resonate with government buyers
Meet pipeline and acquisition targets by leveraging account-based marketing, aligned capture/campaign plays, field events, and other demand-generation tactics specifically tailored for federal audiences

Requirements

What you’ll need

5+ years proven experience in federal marketing, public sector campaigns, or business-to-government (B2G) marketing, including ownership of campaign performance metrics
Strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies
Excellent communication, project management, and data analysis skills, with the ability to manage simultaneous campaigns and field programs end-to-end
Ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment
US Citizenship required due to federal group and system access areas

Benefits

Comp & perks

Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan)
Tuition Reimbursement program
Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance
Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
Flexible paid vacation time, paid day off for your birthday, and company holidays
A variety of leave plans, including Parental Leave
Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign performance metricsdata analysisaccount-based marketingmulti-channel marketingdigital marketingfield marketingcontent localizationcompliance regulationsprocurement cyclesmarket analysis

Soft Skills

communicationproject managementinfluencecreativityadaptabilitycollaborationstrategic thinkingproblem-solvingtime managementleadership